Muthoot Pappachan Group (MPG), sometimes referred to as Muthoot Blue, a 137-year-old prominent Indian corporate conglomerate, introduced Shah Rukh Khan as its brand ambassador.

For MPG, this strategic partnership is a major turning point that will strengthen its brand recognition and open up new channels of communication with a varied audience in India.

It’s a big accomplishment for us. Thomas John Muthoot, Chairman of Muthoot Pappachan Group, said of Shah Rukh, “He not only brings his star power, but he also embodies the humility and self-made success that align with our core values.”

“Shah Rukh Khan’s trip reflects our dedication to providing services at multiple touchpoints within our organizations, bolstering our goal of empowering the average man nationwide. His life story is a wonderful example of the power of having great aspirations and achieving them,” he continued.

As the group’s brand ambassador, Shah Rukh Khan will appear in advertisements for MPG in a variety of media, advertising their services. These advertisements seek to highlight a variety of financial services and products, reflecting the organization’s dedication to transforming accessibility and simplifying ease for all.

Being a brand ambassador for the prestigious Muthoot Pappachan Group is an exciting move. MPG has a century-long history and has made significant contributions to India’s financial sector. Shah Rukh Khan stated, “I look forward to encouraging people all around the nation to dream big as MPG makes those dreams a reality with their easily accessible bouquet of products.”

This partnership is evidence of MPG’s vision and unwavering commitment to supporting the nation’s economic development and goals. This story is further amplified by Shah Rukh Khan’s legendary fame, which connects with audiences of all ages and encourages them to dream big.

Shah Rukh Khan is more than simply a celebrity; he is a living example of self-made success and humility. Shaji Varghese, CEO of Muthoot FinCorp Limited, said, “He connects with our target audience as an ordinary individual who dreamed big and turned his dreams into reality.”

Leading NBFCs in the nation, such as Muthoot FinCorp Limited (the group’s flagship company), Muthoot Microfin Limited, Muthoot Capital Services Limited, and Muthoot Housing Finance Company Limited, are supported by the Muthoot Pappachan Group.

Having Shah Rukh Khan as their new brand ambassador is crucial to Muthoot Pappachan Group’s goal of announcing a future in which financial inclusion is accessible to everyone.