In a pivotal stride toward advancing cancer care, Qure.ai, a leader in artificial intelligence (AI) solutions for medical imaging, and Project Data Sphere®, a nonprofit initiative of the CEO Roundtable on Cancer, have announced their partnership to augment tumor assessments using AI-enabled solutions for clinical trials and cancer care. The collaboration aims to increase efficiency and consistency in evaluating the effectiveness of cancer treatments, ultimately improving the quality of care for patients.

The focus of this collaboration is autoRECIST, a product of Project Data Sphere’s Images and Algorithms program. The program, initiated in consultation with the U.S. Food and Drug Administration, includes stakeholders and experts from across the pharmaceutical industry and academia. In collaboration with Qure.ai, autoRECIST will address the critical need for automating and standardizing tumor response assessments in medical imaging to enhance cancer treatment and research. Rooted in current imaging guidelines, this AI clinical tool will aid radiologists in the detection, selection, measuring and tracking of lesions using defined criteria.

autoRECIST can improve clinical trials and cancer treatments through:

• Enhanced efficiency and improved accuracy through the automation of analyzing medical images (such as CT scans) and reducing variability when measuring tumor size and changes over time.
• Faster decision-making in the assessment of tumor response, which enables researchers and clinicians to quickly determine if a treatment is effective or if changes in care are required.

This collaboration enables the sharing of unique insights, advanced methodologies and access to a broader network of industry leaders, further enriching the development of the autoRECIST solution.

“We are excited to enter into this collaboration with Qure to deliver tools that will streamline imaging-based tumor burden measurements, an important part of both clinical trials and routine care for cancer patients. The autoRECIST program holds the promise of improving these processes and accelerating the delivery of lifesaving treatments to patients. We are very excited to be working with Qure.ai on this important project.” said Jon McDunn, PhD, President, Project Data Sphere.

“Collaborating with Project Data Sphere marks a pivotal moment in the evolution of cancer treatment, harnessing the transformative power of artificial intelligence. Our development of autoRECIST is testament to our unwavering commitment to combating cancer. This groundbreaking AI innovation is set to revolutionize the evaluation of treatment efficacy in cancer patients. With a resolute focus on early detection, we are leveraging our data science expertise to significantly advance clinical trial methodologies, ultimately changing the landscape of cancer care.” said Prashant Warier, CEO & Co-Founder, Qure.ai

This collaboration signifies a concerted effort by Qure.ai and Project Data Sphere to make substantial advancements in cancer care and elevate patient outcomes. The integration of AI technology into the evaluation process holds the potential to reshape the landscape of cancer clinical trials and generate more effective treatments for those affected by cancer.

Source: Press Release

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D2C investment platform, GRIP Invest, appoints Ved Agarwal as CMO

LTIMindtree delivers 3.5% YoY USD revenue growth

Grip Invest, the pioneering D2C high-yield investment platform, today announced the appointment of Ved Agarwal as the Chief Marketing Officer (CMO). He will lead full-funnel demand generation, along with brand development and market expansion.

Ved is a seasoned marketeer who brings with him rich experience in building consumer brands and businesses in FMCG and consumer-technology sectors. He has also contributed to the success of marquee organisations such as Cadbury, ITC, Marico, Amazon, and D2C food brand, True Elements.

Onboarding Ved to the leadership, Nikhil Aggarwal, CEO and Co-Founder, Grip Invest said, “I am glad to welcome Ved to the GRIP Invest family. With investment products starting from as low as Rs 1000, we are looking to drive them as consumer products as opposed to traditional financial products and onboarding Ved will help us actualise that vision. Ved brings deep knowledge in Integrated Marketing for building consumer brands which entails skilfully curating brand strategy, navigating digital ecosystems, and making data & analytics a central growth anchor. Ved will play a crucial role in building a robust Content-Community-Commerce model that will drive awareness, growth & trust for Grip Invest.”

Stepping into his new role, Ved Agarwal, CMO, Grip Invest said, “I am thrilled to be joining Grip Invest to lead Marketing. Building a market-first category which operates at the intersection of Brand, Technology and Data is extremely exciting. Exponential demand around newer-investment products, democratised pricing and increased regulation and transparency strongly indicates a great consumer story unfolding. In this role, I wish to leverage AI, ML, Web3, and automation to build the brand’s superpowers and leverage data & analytics to deliver disruptive brand outcomes. I look forward to building a high-trust brand by bringing together my learnings across digital & traditional ecosystems.”

Grip Invest aims to meet the wealth-creation goals of ‘Affluent India’, which is poised to grow to 100 million by 2027. Attracting over 4 lakh registered investors and having enabled transactions over Rs 800 crore so far, Grip Invest has been pioneering the vision of democratising wealth-creation and making high-yield investment products available to the masses via its D2C platform. Additionally, Grip Invest recently raised $10 million in Series B funding.

Source: Press Release

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LTIMindtree delivers 3.5% YoY USD revenue growth

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In line with Government of India’s vision to promote digital payments and simplify financial transactions, Kotak Mahindra Bank Limited (“KMBL”/“Kotak”) today announced the launch of seamless GST payments through multiple options – UPI, Credit Card, and Debit Card, in addition to the existing Net Banking option. Kotak is India’s first bank that enables tax payers to seamlessly meet their GST obligations by choosing their preferred digital payment mode in the GST portal’s ‘E-payment’.

Kotak Mahindra Bank continues to be an ardent supporter of India’s Digital Public Infrastructure and has been participating in the growth of the digital marketplace through multiple initiatives. With the new seamless and multiple payment options, customers, even those from other banks (previously unauthorised for certain payment options), will be able to efficiently and reliably complete their GST payments. Notably, Kotak integrated with the Centre’s GST portal last year, providing a user-friendly platform for tax fulfilment through its Net Banking service.

Raghavendra Singh, President, Public Affairs & Government Business, Kotak Mahindra Bank Limited, said, “We commend the Government of India’s efforts in leading a digital payment revolution that is being recognised and adopted by countries across the world. As the first Bank in India to launch multiple GST payment options, we are delighted to pave the way for the future of digital payments through a frictionless customer experience for not only Kotak customers but for all tax payers”.

How to pay GST via KMBL’s seamless GST payment:

1. Log in to www.gst.gov.in
2. Create Challan & Select E-Payment
3. Choose from multiple payment options such as Credit Card, Debit Card or UPI
4. Select Kotak Mahindra Bank*
5. Make the payment

Source: Press Release

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LTIMindtree delivers 3.5% YoY USD revenue growth

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In the vibrant and lively month of January 2024, Majestic Group marks its 15th anniversary with an extravagant celebration across their properties at Neo Majestic, Majestic Paradise & Majestic Pride, showcasing the remarkable journey it has embarked on over the past decade and a half. The month-long event promises a grand spectacle of entertainment, featuring stunning Bollywood diva – Mouni Roy, the sensational voice of the nation – Neha Kakkar, blockbuster rapper & singer Badshah, glamorous diva Malaika Arora, Indian Cricketer Shikhar Dhawan, stand-up comedian – Gaurav Gupta, a fashion show, a beauty pageant, scratch-and-win contests, exciting prizes, international performers, Bollywood live dance acts, aerial performances, and much more.

The anniversary celebration at Majestic Pride is not just limited to the gaming floor; it’s a holistic experience that captures the essence of the casino’s majestic journey. Every weekend will see the stage light up with stellar performances by renowned celebrities, creating an electric atmosphere that resonates with the spirit of celebration.

Comedy enthusiasts can revel in the laughter-filled evenings as top-notch comedians take the stage to tickle funny bones and spread joy. The fashion show and beauty pageant promise to be a visual feast, showcasing style and elegance in abundance. Scratch-and-win contests add an element of surprise and thrill, with participants standing a chance to win fabulous prizes.

The international flair of the event is heightened by the presence of performers from around the globe, bringing diverse and mesmerizing acts to the audience. Bollywood live dance acts promise to transport attendees to the heart of Indian cinema, adding a touch of glamour and nostalgia to the celebrations.

Food lovers are in for a treat with weekend-long food festivals featuring mouth-watering cuisine from different states. From the spicy flavors of Maharashtra to the royal tastes of Rajasthan, the vibrant delights of Goa, the rich culinary heritage of Karnataka, and much more – the food festivals are a gastronomic journey through the diverse regions of India. Additionally, guests can savor refreshing cocktails, specially crafted to complement the festive atmosphere.

Amidst all the grandeur, the daily lucky draw offers everyone a chance to participate and win exciting prizes. The culmination of the celebration is the much-anticipated Mega Draw on January 28th at 11 pm, where lucky winners stand a chance to win exciting prizes.

Majestic Pride has been synonymous with luxury and celebration in Goa, and this 15th anniversary extravaganza reinforces its reputation as the go-to destination for those who seek a unique and opulent experience. As Majestic Pride raises a toast to 15 years of glory, it invites everyone to join in the festivities and experience the grandeur that has become synonymous with its name.

Source: Press Release

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LTIMindtree delivers 3.5% YoY USD revenue growth

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Happiest Minds Technologies Limited (NSE:HAPPSTMNDS), a ‘Born Digital. Born Agile’, digital transformation and IT solutions company, today announced its consolidated results for the third quarter that ended December 31, 2023 as approved by its Board of Directors.

Ashok Soota, Executive Chairman, said “Our results reflect the resilience of our business model which has continued to deliver industry-leading revenue growth in a generally difficult quarter for the industry.  We have strengthened our sales engine by creating a focused Gen-AI Business unit.  Effective April 2024, we will be creating five Industry Groups, operating as independent profit centers and led by specialized industry managers. We expect these changes to add significantly towards our FY25 growth.”

Financial highlights

Quarter ended December 31, 2023

• Revenue in constant currency grew by 0.8% q-o-q and 9.4% y-o-y
• Operating Revenues in US$ stood at $49.4 million (growth of 0.5% q-o-q: 9.0% y-o-y)
• Total Income of ₹ 43,417 lakhs (growth of 1.2% q-o-q; 15.9% y-o-y)
• EBITDA of ₹ 10,519 lakhs, 24.2% of Total Income (growth of 0.4% q-o-q; 8.2% y-o-y)
• PAT of ₹ 5,962 lakhs (growth of 2.0% q-o-q; 3.6% y-o-y)
• Free cash flows of ₹ 9,894 Lakhs
• EPS (diluted) for the quarter at ₹ 3.96

Nine months ended December 31, 2023

• Revenue in constant currency grew by 11.5% y-o-y
• Operating Revenues in US$ stood at $146.1 million (growth of 10.8% y-o-y)
• Total Income of ₹ 1,26,753 lakhs (growth of 19.1% y-o-y)
• EBITDA of ₹ 31,300 lakhs, 24.7% of Total Income (growth of 12.0% y-o-y)
• PAT of ₹ 17,641 lakhs (growth of 1.8% y-o-y)
• Free cash flows of ₹ 30,323 Lakhs
• EPS (diluted) for nine months at ₹ 11.89

Venkatraman N, MD & CFO, said “We have delivered healthy growth in profits of 12% in the current nine-month period and have beaten profit guidance for the fifteenth quarter in a row. I would like to reiterate that our growth in profit numbers is despite considering above industry average pay increase, and continued investments in newer technologies.” 

Joseph Anantharaju, Executive Vice Chairman, said, “With a strong value proposition across cloud, data, analytics, AI, intelligent automation, and cyber security, we are at the center of our customer’s strategic imperatives. This is evidenced by the ten customer additions for the quarter, with our billion-dollar customer count increasing to 59. Being recognized among Top 50 India’s Best Workplaces in IT & IT-BPM 2023 by Great Place To Work® Institute, we remain committed to sustaining a strong, diverse, equitable & inclusive culture for our team.”

Clients:

• 245 as of December 31, 2023
• 10 additions in the quarters

Our People – Happiest Minds:

• 5,246 Happiest Minds as of December 31, 2023
• Trailing 12 months attrition of 14.1% (14.4% in the previous quarter)
• Utilization of 76.7%, from 75.6% in last quarter

Key Project Wins:

• For a global education and learning company, Happiest Minds is building their Gen AI-powered hyper-personalized tutor, study plan generator and assistant platform
• For one of the largest integrated automotive service companies, Happiest Minds was chosen as their strategic partner to accelerate their cloud journey on Microsoft Azure
• For an Australian Hi-Tech Company, Happiest Minds has been chosen to build its digital retail platform
• For an Indian not-for-profit organization in the healthcare sector, Happiest Minds has been chosen to upgrade its proprietary surgical platform to drive better user experience
• For one of the world’s largest automobile original equipment manufacturer (OEM), Happiest Minds was chosen as a strategic partner to enhance dealer experience and drive omni-channel experience for their customer-facing platform
• For a leading property marketplace in South Asia, Happiest Minds is the preferred partner to upgrade its customer-facing platform
• For a global manufacturer of materials-handling equipment, this consulting-led engagement entails Happiest Minds to advise and build their data platform.

Award Wins:

• Happiest Minds is recognized among ‘Top 50 India’s Best Workplaces in IT & IT-BPM 2023by Great Place To Work® Institute
• Happiest Minds recognized among 100 Best Companies for Women in India 2023 by Avtar and Seramount
• Happiest Minds was awarded the GOLD award for its 2023 Integrated Annual Report from the League of American Communication Professionals (LACP)
• Happiest Minds’ Integrated Annual Report 2022 won Gold at the SAFA Best Presented Annual Report Awards
• Happiest Minds won fit ‘India’s Fittest Disruptors 2023’ Award
• Happiest Minds was recognized as ‘Procurement Organization of the Year’ at the 8th Annual ISM-INDIA Conference and CPO Awards 2023

Analyst Mentions:

• Happiest Minds is ‘Niche & Established’in Digital Engineering and ER&D Services – Generative AI Engineering Services  – Zinnov Zones
• Happiest Minds is ‘Leader’in Digital Engineering and ER&D Services – Enterprise Software  – Zinnov Zones
• Happiest Minds is ‘Leader’in Digital Engineering and ER&D Services – Consumer Software  – Zinnov Zones
• Happiest Minds is ‘Leader’in Digital Engineering and ER&D Services – Software Platform Engineering  – Zinnov Zones
• Happiest Minds is ‘Leader’in Digital Engineering and ER&D Services – Small and Medium Service Providers  – Zinnov Zones
• Happiest Minds is ‘Aspirant’ in Lending IT Services PEAK Matrix® Assessment 2023 – Everest Group
• Happiest Minds is ‘Aspirant‘ in Cloud Services in Insurance PEAK Matrix® Assessment 2023 – Everest Group
• Happiest Minds is featured in ‘Transforming the Banking Industry with ESG Services’ – Nelson Hall

Source: Press Release

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LTIMindtree delivers 3.5% YoY USD revenue growth

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[NSE: LTIM, BSE: 540005], a global technology consulting and digital solutions company, announced its consolidated results today for the third quarter ended December 31, 2023, as approved by its Board of directors.

“Our strong operational performance in a seasonally weak quarter speaks about the organization’s resilience amid the continuing macro challenges. For the quarter, we reported a revenue of USD 1.08 billion, a 3.5% YoY growth in USD terms, an EBIT margin of 15.4%, an increase of 150 bps YoY, and a PAT margin of 13%, an increase of 140 bps YoY.

We have booked our highest-ever order inflow at USD 1.5 billion, representing a 21% increase YoY, and our strong cash flow metrics helped us cross INR 10,000 crore in cash and investment balance. These strong indicators make us confident to deliver on our path to success as we enter the new year.”

                                          -Debashis Chatterjee, Chief Executive Officer and Managing Director 

Key financial highlights:

Quarter ended December 31, 2023

• In USD:
• Revenue at $1,083.7 million (growth of 0.8% Q-o-Q / 3.5% Y-o-Y)
• Net profit at $140.5 million (growth of 0.1% Q-o-Q / 15.6% Y-o-Y)
• In INR:
• Revenue at ₹90,166 million (growth of 1.2% Q-o-Q / 4.6% Y-o-Y)
• Net profit at ₹11,693 million (growth of 0.6% Q-o-Q / 16.8% Y-o-Y)

Nine Months ended December 31, 2023 (YTD FY24 vs YTD FY23)

• In USD:
• Revenue at $3,217.9 million (growth of 5.6%)
• Net profit at $421.1 million (growth of 2.7%)
• In INR:
• Revenue at ₹2,66,241 million (growth of 8.7%)
• Net profit at ₹34,839 million (growth of 5.7%)

Other highlights:

• Clients:
• 739 active clients as of December 31, 2023
• $5 million+ clients increased by 5 on a Y-o-Y basis, total 149
• $10 million+ clients increased by 8 on a Y-o-Y basis, total 89
• $20 million+ clients increased by 3 on a Y-o-Y basis, total 40
• $50 million+ clients increased by 1 on a Y-o-Y basis, total 12
• People:
• 82,471 professionals as of December 31, 2023
• Trailing 12 months attrition was 14.2%

Deal Wins

• A global leader in the design, engineering, and delivery of customized facilities for high-tech industries has selected LTIMindtree as their preferred strategic partner for their Digital Transformation journey over the next 5 years. LTIMindtree will drive transformation across the technology landscape through multiple services including Cloud Migration, End User Services, Security, and Application Development and Support.
• A US-based premier oil and gas producer selected LTIMindtree as their strategic partner for end-to-end technology services. As part of the partnership, LTIMindtree will provide services across several value-based portfolios covering Digital Solutions, Platforms and Operations.
• A diversified multinational mass media corporation has chosen LTIMindtree as their preferred ServiceNow transformation partner. This engagement will help unlock the value of their ServiceNow investments, improve ROI, and drive cost efficiency.
• A leading US-based energy producer has expanded its infrastructure managed services scope with LTIMindtree.
• A global financial services technology company has chosen LTIMindtree for its Product Development initiatives.
• A utilities company in the Middle East continues to strengthen its relationship with LTIMindtree by signing another 3-year agreement where LTIMindtree will support their transformation journey by identifying areas of expansion and optimizing the technology landscape.

Partnerships

• LTIMindtree received the “Global Partner of the Year award” for Sustainability from #AWS at #reinvent2023. We received this commendation for the business impact we created for one of our marquee Utility customers, enabling them to reduce over 2 million metric tonnes of carbon emissions. This recognition accentuates LTIMindtree as a conscientious, futuristic, and sustainable organization committed to an inclusive vision, shared growth, and positive value creation with our stakeholders.
• LTIMindtree was honoured with “Partner on Boomi Award” at the Boomi World Tour. This recognition endorses LTIMindtree’s deep expertise to deliver integrated environments, power automation, and enable data-driven decision-making to give our joint customers the best business outcomes.

Recognitions

• LTIMindtree named Global Future 50 Company by Fortune Magazine in its latest edition, being the only IT Services company to feature on the list.
• LTIMindtree positioned as a Leader in Everest Group’s Cloud Services in Insurance PEAK Matrix® Assessment 2024.
• LTIMindtree recognized as Leader and Star Performer in Everest Group’s Talent Readiness for Next-gen IT Services PEAK Matrix 2023.
• LTIMindtree recognized as Leader in Everest Group’s Lending Services 2023 PEAK Assessment.
• LTIMindtree recognized in Forrester’s ‘The Application Modernization and Migration Services Landscape, Q4 2023’.
• LTIMindtree interviewed for Forrester’s November 2023 report, ‘Layers, Gates, Pipes, And Loops: A GenAI Application Architecture’.
• LTIMindtree recognized in Forrester’s ‘The Continuous Automation and Testing Services Landscape, Q4 2023’.
• LTIMindtree recognized in Forrester’s ‘The Microsoft Business Applications Services Landscape, Q42023’.
• LTIMindtree recognized as an Enterprise Innovator in HFS Horizons: Generative Enterprise Services Horizons.
• LTIMindtree recognized as an Enterprise Innovator in HFS Horizons: Life science service providers 2023.
• LTIMindtree positioned as an Innovator in HFS Horizon’s Retail & CPG Industry 2023.
• LTIMindtree positioned as a Rising Star in ISG Supply Chain Services 2023.
• LTIMindtree positioned as a Major Contender in Everest Group’s Cloud Security Services PEAK Matrix® Assessment 2023.
• LTIMindtree recognized as a Major Contender in Everest Group’s Digital Interactive Experience (IX) Services PEAK Matrix® Assessment 2023 – North America.
• LTIMindtree recognized as a Major Contender in Everest Group’s Artificial Intelligence(AI) Services PEAK Matrix® Assessment 2023.
• LTIMindtree recognized as a Major Contender in Everest Group’s Healthcare Digital Payer Services PEAK Assessment 2023.

Source: Press Release

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Quench Your Thirst with Quam and Win a Premium Yeti Rambler

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Quam Nichols, a manufacturer of quality commercial loudspeakers, has announced a campaign for a chance to win a Yeti Rambler. Anyone can participate in the campaign, and you not only stand a chance to win a premium Yeti Rambler but also open doors to an exciting partnership that promises to revolutionize the world of system integration. Join Quam Nichols in shaping the future of sound and security.

“We’re kicking off the New Year with updated pricing, and a fun campaign. We’re on a mission to provide unparalleled product quality and seamless integration in every AV project. To celebrate this journey, we’re excited to offer you a chance to win a premium Yeti Rambler while becoming a valued partner in shaping the future of AV experiences. Whether your drink of choice is hot or cold, this Yeti will come in handy,” says Randy Moore, President of Quam Nichols. “It’s easy to win, and there are a few ways to get your hands on these Yeti’s by getting social. You can win by posting a picture of “Quam in the Wild”. Post a picture of our products in your installation and tag us. Another way to get social and win is to comment or tag a colleague in one of our Yeti social posts. Lastly, if you’re on our website, you can win by signing up for our newsletter. We will engage with participants and send out Yeti’s while supplies last, so get social!”

This campaign starts January 15, 2024, and will continue until Quam’s Yeti supplies are exhausted with a limit of 1 per person. Quam encourages all to participate and become partners. For more info about Quam and this campaign, visit their website at: www.quamspeakers.com. You can find Quam on LinkedIn, Instagram, X, and Facebook at @QuamNichols.

Source: Press Release

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Goldmedal Electricals elevates home connectivity with 360 degree adaptor

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Goldmedal Electricals, one of India’s leading Fast Moving Electrical Goods (FMEG) companies, introduced the 360 Degree power adaptor. This power adaptor is equipped with dual USB ports and multiple international sockets that allow you to effortlessly connect and power your devices.

The circular design of the 360 Degree power adaptor delivers maximum freedom while using minimum space. Enhancing its usability, the master switch at the centre ensures easy, one-touch control. The robust construction of the 360 Degree power adaptor ensures long-lasting performance, providing power for all your needs.

Other features include:

1. Fire retardant high-grade plastic body: Ensures safety, reduces the risk of fires, and enhances the adaptor’s durability.
2. Overload protector: The in-built surge protector in the adaptor protects the connected electronic devices against power surges and spikes.
3. Thermal trip technology: The thermal trip feature automatically shuts off the power to prevent overheating and potential fire hazards.
4. LED indicator: Indicates if the power of the adaptor is ON/OFF.
5. Heavy-duty 2-meter power cord: Increases durability and flexibility, allowing users to connect devices from a greater distance.
6. Output 2100 mA: Enables fast charging of devices like smartphones and tablets.

Speaking about the product, Mr. Kishan Jain, Director, Goldmedal said, “At Goldmedal, our commitment prioritizes both efficiency and safety. Equipped with a heavy-duty cord, international sockets, and USB ports, our 360 Degree power adaptor is a must-have device for modern homes and offices. It ensures rapid charging, while integrated features like surge protection and thermal trip technology provide unparalleled safety and reliability.”

360 Degree Power adaptor is available both online and in retail stores for Rs. 1100. It comes with a one-year warranty.

Source: Press Release

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, the mobile app economy’s one-stop shop for mobile app defense, has announced the results of its new 2023 Global Consumer Expectations of Mobile App Security study. The report features detailed data and responses from 25,000 consumers who provided insights about their mobile app usage, as well as their expectations and desires around mobile app security and protection against fraud, malware and other mobile threats.

The 12-country survey, now in its third year with 75,000 consumers interviewed, is seen as the benchmark for measuring consumer attitudes and concerns regarding mobile app security for the apps they use daily. This year’s survey again found that mobile apps are the preferred channel globally over web / digital platforms, and that consumers care deeply about mobile app security.

The major takeaways in this year’s survey are:

• An overwhelming majority of consumers (82.4%) are mandating a new approach to mobile fraud – to proactively prevent fraud before it happens, as opposed to reimbursing them after the fraud has occurred. This represents an overwhelming shift in the fraud protection approach, and all but renders existing anti-fraud solutions obsolete.
• More than half of consumers surveyed (56.2%) said mobile brands and app developers should be responsible for ensuring a safe consumer experience, far exceeding all other choices.
• Four out of ten people (41.8%) say they or a close friend/relative have been the victim of a cyber-attack, mobile fraud or malware.

“Given these findings, the mobile brands and businesses looking to drive adoption, lower the cost of customer acquisition, and achieve higher transaction volumes should take note,” said Richard Stiennon, founder and Chief Research Analyst at IT-Harvest, author of the introduction to this year’s survey. “Mobile app security is critical to any mobile app strategy.”

A lack of in-app protections against security threats, fraud and malware can have dire consequences for mobile brands, with an eye-opening 73.7% of consumers stating that they would likely or very likely stop using a mobile app if it experienced a breach. Similarly, 67.5% of consumers stated that they would stop using a mobile app based merely on the perception that the app lacked sufficient protection. On the flip side, mobile brands can reap rewards by protecting their mobile end users: an overwhelming 93.6% of consumers say that they would engage in multiple forms of brand advocacy for mobile applications that meet or exceed their security expectations, contributing to the app’s success.

Global consumers’ want more security vs. features
With consumers increasingly shifting away from web-based channels, a strong demand for mobile app security has emerged with an overwhelming number of respondents, 85.6%, indicating that protecting them against security threats, fraud and malware is equally or more important than new features. Similarly, 48.4% of global consumers stated that they require “The best protection,” when using mobile apps, meaning, “protect the login and the data, stop malware and prevent mobile fraud. This is 554% higher than the number of global consumers that said protecting the login alone was sufficient. These revelations should prompt consumer brands and cyber teams to work together and shift their mindset and security budgets to mobile-first.

“Mobile apps remain a dominant force in the consumer landscape, shaping a narrative where the very foundation of brand loyalty could be anchored in security,” said Tom Tovar, CEO and co-creator of Appdome. “As more brands attempt to connect with their customers via mobile apps, it is imperative for them to work closely with cybersecurity teams to provide mobile app users with peace of mind when it comes to their demands for increased mobile app protection.”

Additional results from the 2023 Global Consumer Survey include:

• Not unexpectedly, younger consumers outpace their older counterparts when it comes to mobile app use in general and specifically for making purchases. For example, 59.6% of 25- to 44-year-old consumers and 51.5% of 18- to 24-year-old consumers prefer using mobile apps for purchases, compared to only 41.7% of consumers over 45. In all age groups, mobile app use ranks above digital/web channels. More than 40% of consumers are spending more time on mobile apps, with rideshare, health and wellness, and travel apps enjoying the biggest gains in usage with increases of 17.3%, 13.3%, and 8.6% respectively compared to 2022.
• 55.1% of global consumers ranked “synthetic fraud,” which includes identity theft, account takeovers (ATOs), fake apps/transactions and similar attacks as their top fear when using mobile applications.
• 23.9% of respondents believe that the mobile brand or developer doesn’t care about their security needs, which is the fastest-growing concern, up from only 6.7% in 2021, an increase of 256%.

Survey Demographics
The survey included respondents from across the demographic spectrum, including Android and iOS users, different generations, genders, countries and economic backgrounds. For the full report visit: https://www.appdome.com/global-consumer-cyber-security-survey/.

Source: Press Release

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Casio India, the country’s largest and most cherished calculator brand, unveils its latest campaign for its flagship scientific calculator, the Casio ClassWiz FX-991CW.

Since its launch, Casio’s ClassWiz scientific calculators have been revered globally for their user-friendly interface and expansive functionality. With the advent of the FX-991CW, Casio sets a new benchmark in scientific calculators, reimagining them in a format that epitomizes simplicity and intuitive design. Offering an enhanced experience and robust capabilities, the ClassWiz FX-991CW is designed to play an instrumental role for Engineering students. ClassWiz offers online visualization of equations via QR Code which helps students to generate equations’ graphs and other graphics on smartphone and tablets. The calculator has over 540 built-in functions with labels presented in a clean, bold sans-serif typeface with enhanced glyphs to represent each scientific function. The keypad has been redesigned, featuring circular cursor keys that are easily accessible from any angle, ensuring effortless navigation.

The film, set amidst the vibrant backdrop of college life, presents a relatable scenario featuring Veer and Dev, two 1^st Year Engineering students grappling with the uncertainties of their academic journey. During play rehearsals, Dev worries about the upcoming challenges until three seniors introduce him to the ‘Khaas Cheez’ being the Casio’s ClassWiz calculator. Furthermore, the film adeptly infuses humour into the narrative, illustrating how this powerful tool not only simplifies intricate mathematical problems but also empowers students to unlock their potential, fostering an environment where academic success harmonizes with pursuing passions.

Commenting on the campaign launch, Mr. Hideki Imai – Managing Director, Casio India said, “With the launch of our new campaign, we aspire to connect with bright, young minds, to portray Casio’s ClassWiz not merely as a calculator, but as a catalyst for academic triumph and individual advancement. A key tool ushering their journey ahead, ClassWiz brings technology-first functions that allows students to hone their skills while relying on the efficacy of our product. The simplicity, intuitive design, user-friendly interface, and expansive functionality of this tool makes it an ideal companion for Engineering and Diploma students”.

Commenting on the campaign launch, Mr. Rudraksh Vashist – Senior Creative Director, Continu Media expressed “Crafting the ad film for Casio has been a remarkable experience. In its unique quirky way, the film captures the essence of the Engineering journey of a student and how Casio Classwiz range of scientific calculators empowers the students to sail through it.”

Source: Press Release

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