Cosmo Films, a global leader in specialty films for packaging, lamination, and labelling applications, concluded their participation in DRUPA 2024 with great success. Cosmo Films’ stall stood out as the center of attraction that drew visitors and industry professionals to experience the new innovations offered by the brand.

This year, DRUPA witnessed over 1,600 exhibitors from 52 nations and 170,000 trade visitors. Differentiation and USP played an important role here in garnering audience interest. Cosmo Films captivated the audience, especially environmentally conscious businesses, garnering interest for the company’s eco-friendly and recyclable offerings like Cosmo Synthetic Paper and Thermal Lamination Films.

“Our success at DRUPA shows the value we bring to the industry, as the response and interest we received from DRUPA exceeded our expectations,” said Pankaj Poddar, Group CEO, Cosmo First. “This year, we witnessed more participation from the packaging industry across countries. This led to an outstanding number of visitors showing interest in exploring our products and solutions. Overall, it was a great platform to showcase our innovative new products and engage with industry leaders.”

Representatives and experts from Cosmo Films provided in-depth insights to visitors and also demonstrated the durability and versatility of the new products. This led to visitors gaining a comprehensive understanding of Cosmo Films’ businesses and the benefits of these products for scaling their businesses and catering to evolving customer demands. Also, with global warming being a hot topic, visitors like architects, interior designers, and automobile enthusiasts showed equal interest in knowing about Cosmo Sunshield films, its properties and utility.

DRUPA 2024 further solidified Cosmo Films’ position as a global pioneer and leader in the specialty films industry. With a key focus on innovation and sustainability, visitors had a positive experience with Cosmo Films, strengthening the brand’s reputation as a trusted business partner globally.

In a vibrant celebration of International Yoga Day, IIM Ranchi brought its students together to emphasize the importance of health, wellness, and harmony through the practice of yoga. Today, the institute’s students, faculty, and staff gathered to participate in various yoga sessions, demonstrating a unified commitment to a healthier lifestyle and mental well-being.

These yoga practices on campus were designed to cater to all levels of experience, ensuring that both beginners and seasoned practitioners could benefit from yoga’s physical and mental rejuvenation.

In the morning, instructors highlighted the profound benefits of yoga in reducing stress, enhancing concentration, and fostering a sense of inner peace. Participants had the opportunity to explore different styles of yoga, including Adho Mukha Shvanasana, Parivritta Trikonasana, and even Pranayama, to provide a holistic experience.

The celebration at IIM Ranchi focused on the physical aspects of yoga and delved into its philosophical roots, emphasizing the importance of mindfulness and balance in everyday life. The event culminated in a communal meditation session, reinforcing the spirit of unity and collective well-being among the participants.

By hosting this event, IIM Ranchi reaffirmed its commitment to promoting a balanced lifestyle and a supportive community environment. The crowd’s overwhelming participation and positive feedback underscored the celebration’s success, highlighting the growing awareness and appreciation for the ancient yoga practice.

IIM Ranchi’s celebration of International Yoga Day is a testament to the institute’s dedication to fostering holistic development and well-being within its community.

This World Music Day, Artium Academy, India’s foremost music education platform, introduces Juju Baby Music, a cutting-edge music label poised to revolutionize the indie music landscape. Founded by visionary entrepreneurs Vivek Raicha and Ashish Joshi, alongside renowned composer and producer Gourov Dasgupta, Juju Baby Music aims to redefine music IP, nurture emerging talent, and leverage artificial intelligence.

The debut of Juju Baby Music is marked by the launch of “Future Wave,” an album that promises to redefine indie music. It blends distinctive melodies with futuristic synth pop and synth wave arrangements, featuring collaborations with India’s music icons like Shaan, Javed Ali, Akhil Sachdeva, Jyotica Tangri, Divya Kumar, and emerging talents such as Aishwarya Anand from Artium Academy. Each track is accompanied by visually stunning AI-driven music videos, transporting artists into space-age cyberpunk settings for an immersive visual experience.

The “Future Wave” album Season 1 lineup includes:

• June 21: “Naina Ro Pade” (Artist: Javed Ali)
• June 25: “Dil Rove” (Artist: Akhil Sachdeva Ft. Aishwarya Anand)
• June 30: “Undercover” (Artist: Jyotica Tangri)
• July 5: “Dard Ke Siva” (Artist: Divya Kumar)
• July 10: “Choti Choti Mulakatein” (Artist: Shaan)

Vivek Raicha, Co-Founder and CEO of Artium Originals, commented, “Our vision at Artium Originals is to empower the future of music through strategic financing, equitable artists partnerships and new distribution technologies starting with Juju Baby Music, a pioneering venture in collaboration with the extremely gifted and accomplished music composer/producer Gourov Dasgupta. With Juju Baby Music we’re ushering in a new era in Indie music by integrating real music with groundbreaking AI-driven videos, offering an unmatched sensory journey.

Juju Baby Music plans to release monthly genre-specific albums, featuring weekly song releases culminating in EPs. Following “Future Wave,” upcoming albums will explore genres like Indie Cafe and Folk Music, blending mainstream stars with fresh Artium Academy talent. Each song will debut with integrated videos on YouTube and audio releases on platforms such as Spotify, Apple Music, and JioSaavn, Wynk and others.

Renowned Music Composer/Producer and Director Juju Baby Music Gourov Dasgupta added, ” Collaborating with Artium, the hot bed of new talent and particularly with Vivek and Ashish to launch Juju Baby Music has been an exhilarating journey. We take pride in pioneering cutting-edge soundscapes that showcase India’s top artists in collaboration with new talent emerging from remote corners of the country. Our platform challenges the misconception that AI diminishes artistic expression; instead, it empowers artists by integrating groundbreaking technological advancements. These cyberpunk-inspired visuals redefine music videos, diverging from conventional narratives to offer viewers a uniquely immersive experience.

Ashish Joshi, Founder and CEO of Artium Academy, emphasized, “Juju Baby Music embodies our ethos of nurturing talent from inception. Our aim is to cultivate a dynamic environment where emerging talents seamlessly collaborate with established icons, nurturing their progression from budding artists to global stars. It upholds the institution’s commitment to not just offer excellence in music education but also provide a unique pathway from classroom to stage for independent creators, encompassing music creation, rights management, digital monetization, and branding partnershipsTop of Form

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Juju Baby Music is set to not only push boundaries in sound but also transform music distribution with its innovative approach. By leveraging AI for creative expression, the label stands at the forefront of blending technology with artistry, promising a future where music is both heard and seen in groundbreaking ways.

The first ever Juju Baby Music song features Indian Music Icon – JAVED ALI who has teamed up to bring you an unforgettable musical experience. Listen to his debut track on JujubabyMusic – “Naina Ro Pade”!

The track is the first release from Futurewave – EP with videos created using the cutting-edge Unreal AI.

CrowdStrike today announced a strategic partnership with Hewlett Packard Enterprise to secure end-to-end AI innovation, including large language models (LLMs), accelerated by NVIDIA.

With the integration of the CrowdStrike Falcon® cybersecurity platform and HPE GreenLake cloud and OpsRamp AIOps, organizations can seamlessly unify IT operations and cybersecurity in a single, unified process to securely accelerate AI innovation. The combination of rich asset information from the Falcon platform and OpsRamp’s AI-driven observability provides a unified service map view of attack surface security across their entire infrastructure and applications. Organizations can rapidly uncover and eliminate gaps in security protection in the accelerated AI pipeline, enforcing resilience and integrity of AI innovations.

OpsRamp delivers a unified operational view of applications and infrastructure with full-stack observability. It also enables comprehensive operations and automation for NVIDIA accelerated computing and AI workloads from a single, unified console. OpsRamp’s operations copilot dramatically increases the efficiency of operations teams with a generative AI-powered conversational assistant for rapid detection and remediation of issues. Additional integrations into the HPE Greenlake cloud will allow CrowdStrike to protect AI workloads and LLMs, accelerated by NVIDIA AI Computing by HPE, a co-developed portfolio of AI solutions and joint go-to-market integrations that enable enterprises to accelerate adoption of generative AI, from edge to datacenter to cloud. Among the portfolio’s key offerings announced this week at HPE Discover is HPE Private Cloud AI, a first-of-its-kind solution that provides the deepest integration to date of NVIDIA AI computing, networking and software with HPE’s AI storage, compute and the HPE GreenLake cloud.

“Security is crucial for AI applications and the data they access,” said Fidelma Russo, EVP/GM Hybrid Cloud and Chief Technology Officer at HPE. “Our strategic collaboration with CrowdStrike, combined with our OpsRamp observability, offers complete endpoint security to protect your AI applications running on HPE Private Cloud AI.”

“Security needs to parallel the slope of technology innovation. GenAI promises to transform business operations, and the best AI requires the best AI-powered security,” said George Kurtz, CEO and Founder of CrowdStrike. “Our partnership with HPE combines powerful enterprise computing with the industry’s premier security platform to accelerate secure end-to-end AI and ML adoption.”

MediBuddy, India’s largest digital healthcare platform, today announced the appointment of Joel Fernandez as Senior Director Corporate Social Responsibility. In this newly created role, Joel will develop and execute MediBuddy’s corporate social responsibility (CSR) strategy aligned with the company’s mission of democratising healthcare access.

Joel brings over 25 years of experience across the technology, staffing, and social impact sectors. He joins MediBuddy after spending the last 8 years at TeamLease Services Ltd., where he supported skill development and education initiatives for underprivileged communities. Prior to TeamLease, Joel has held leadership roles at Cognizant, Genpact, Wipro, and Zenta.

Speaking on the appointment Satish Kannan, Co-Founder and CEO of MediBuddy said, “We are thrilled to welcome Joel during this pivotal phase as we scale our reach and social impact across India. His expertise will be instrumental in defining programs that leverage our technology platform and partner network to provide quality healthcare services to rural and economically disadvantaged sections of the society. This aligns with MediBuddy’s vision to make high quality healthcare accessible to a billion Indians.”

As Senior Director, Joel will oversee MediBuddy’s CSR strategy formulation, multi-stakeholder collaboration, program implementation, and regulatory compliance. Key initiatives will include adopting community healthcare centres, deploying mobile medical units, facilitating consultations, diagnostic camps, and subsidised surgeries in underserved regions.

“Ensuring equitable healthcare access is one of the biggest challenges we face as a nation today. I am excited to join a health-tech pioneer like MediBuddy, which is not just focused on business growth but is wholeheartedly committed to its social responsibilities. In this role, I look forward to maximising the organisation’s social return on investment through strategic CSR programs that create sustainable healthcare accessibility.”

Outside of his role at MediBuddy, he is actively involved in nonprofit work focused on education and skill development for underprivileged youth. Joel is passionate about leveraging technology and partnerships to drive social impact at scale.

Axis Bank, one of the largest private sector banks in India, today announced the launch of NFC Soundbox in collaboration with Mastercard. An industry-first proposition for the merchant community, the new soundbox will act as an all-in-one solution allowing the users to accept Bharat QR, UPI, Tap & Pay and Tap + Pin payments.

With this launch, Axis Bank will be the first bank in India to introduce a Soundbox that can accept Tap + Pin payments, enabling merchants to accept transactions greater than ₹5000 via card instruments. The device will be powered with a dual confirmation feature, providing audio cues through its speaker and visual feedback on the screen in more than seven languages, ensuring a smooth and reassuring transaction experience for both merchants and consumers.

The new Soundbox will be powered with 4G + Wifi capability which provides superior connectivity and seamless processing of transactions. It will be capable of supporting deep integration with third-party applications as well. With Dynamic QR, the amount is automatically populated when the consumer scans the code.

Axis Bank and Mastercard’s collaboration on the NFC Soundbox will help drive card payment acceptance among small merchants. The Soundbox’s innovative and cost-effective proposition along with a seamless transaction experience will help drive quick and secure contactless card payments, leading to cardholder delight.

The new device will also be available on all leading payment networks, such as Visa, RuPay, and American Express.

Speaking at the launch event, Sanjeev Moghe, President & Head- Cards & Payments, Axis Bank, said, “The Bank has always been at the forefront of innovation by introducing various form factors and digitizing the onboarding journey of merchants. This expansion will ensure that our capability stack offers state-of-the-art payment solutions while prioritising a faster and secure payment ecosystem. Through this initiative, we strive to deliver the best possible solutions to both the merchants and their customers by offering multiple modes of payments via different channels. This device aligns with the Bank’s asset lite strategy to provide products/solutions of superior quality at an affordable price. The NFC Soundbox will help the Bank further penetrate the small merchant segments with cost-effective and simple payment solutions that are secure and compliant with PCI standards.”

Commenting on the collaboration, Gautam Aggarwal, Division President, South Asia at Mastercard, said, “What is taking place in India is a playbook for the rest of the world in terms of innovation in digital payments at population scale. The launch of NFC Soundbox is another example of a form factor which provides consumers with access to quick and highly secure card transactions. At the same time, small merchants will be able to use a cost-effective all-encompassing payment solution. Mastercard is delighted to collaborate with Axis bank to power the launch of this unique device furthering digital payments acceptance among India’s small merchants and MSMEs.”

Axis Bank is the largest player in the merchant-acquiring business pan India, with POS terminal market share of 19.8% as of March’24. With an installed base of 17.60L terminals spread across the country, it serves all categories of merchants from the metro cities, urban and rural areas. The Bank has gained an incremental market share of 28% in the last 12 months period (April’23-March’24).

The new NFC Soundbox will enable merchants to accept payments, both above and below ₹5000

• This all-in-one solution will allow users to accept Bharat QR, UPI, Tap & Pay and Tap+ Pin payments
• The Tap+ Pin capability will power payments of more than ₹5000
• Merchants will receive sound and visual transaction alerts in 7+ languages

KIIT World School  organized an ‘Education Fair’ on campus for senior secondary students. This event provided a valuable opportunity for students to gain insights into higher education and career options both in India and abroad.

Representatives from prestigious institutions such as BML Munjal University, Universal AI University, Shobhit University, and World University of Design participated in the fair. A notable feature of the event was a workshop conducted by Canam Consultants, which focused on undergraduate programs available abroad. This workshop detailed the admission process, eligibility criteria, and scholarships offered by various international universities.

Following the workshop, a career fair was held, allowing students to interact directly with university representatives. Students had the chance to ask questions and explore various academic programs, receiving expert guidance from well-qualified teachers and professionals who provided the latest information and technical expertise.

KIIT World School Pitampura  Principal Sangeeta Bhatia said The Education Fair at KIIT World School Pitampura is a testament to our commitment to equipping students with the knowledge and resources they need to make informed decisions about their future. By bringing together prestigious institutions and experienced professionals, we aim to inspire our students to see education as a pathway to becoming informed global citizens who can make significant contributions to society. Students were encouraged to see education not just as a means to a career, but as a pathway to becoming informed global citizens capable of making significant contributions to society.

In addition to academic insights, students learned about the culture and campus life at foreign universities. Representatives shared their personal experiences of studying abroad, offering a glimpse into the academic rigor, social life, and campus facilities that students could expect.

Bata India announces the appointment of Deepika Deepti as the Head of Marketing. With over 2 decades of experience in Marketing & Business roles at leading brands & an in-depth knowledge of Indian and International retail industry, Deepika is set to steer Bata India’s Marketing mandate. A true culture shifter, Deepika is known for bringing in & nurturing the Sneaker culture in India through her roles at Adidas & CAMP SMA; in her new role at Bata India Limited, Deepika is set to uphold & elevate a new stylish trajectory for the brand in fashion and lifestyle space.

During her tenure at adidas, she played a pivotal role in driving business growth for India and Emerging markets alongside flipping the script for the sneaker industry in India with adidas Originals, Yeezy & Neo. As the Chief Executive Officer at CAMP SMA she spearheaded the portfolio of Bhaane, Veg Non Veg, and a strategic partnership with Nike India. Prior to joining Bata India, Deepika held the position of Senior VP of Marketing at Metro Brands Ltd,  where she defined a new trajectory with Takes you to the new campaign for metro shoes, as well as activating a modern cultural movement for Fitflop and Fila.

Commenting on the appointment, Gunjan Shah, MD & CEO, Bata India said, “As Bata India continues to innovate and adapt to evolving consumer preferences through premiumization, Casualisation and building strong style credentials, I am confident that Deepika’s expertise in driving business growth and building strong brand equity will reinforce our position as the industry leader.”

Commenting on her appointment, Deepika Deepti, Head of Marketing, Bata India said, “Bata India has been a symbol of trust and quality for close to a century. I am excited for this new journey & can’t wait to bring in unique experiences for Bata’s vast portfolio of brands! I look forward to collaborating with the talented team and leveraging our collective expertise to further strengthen the brand’s position in the market.”

Deepika is an alumnus of the National Institute of Fashion Technology, where she specialized in Accessory and Apparel Design. With her strong track record in driving retail growth, streamlining operations, and forming partnerships, she is set to contribute to Bata’s continued success.

Manipal Academy of Higher Education (MAHE) has signed a Memorandum of Understanding (MoU) with Medorganics India Pvt Ltd, a division of Meditek India, based in Mangalore. This partnership aims to enhance collaborative research, training, and development in the fields of herbal and nutraceutical products.

Founded in 2018, Medorganics India Pvt Ltd is dedicated to catering to underserved markets through active research and innovation. The company focuses on developing formulations and molecules that meet domestic market demands, particularly in herbal extracts-based tablets and capsules. Licensed by the AYUSH department of Karnataka and FSSAI, Medorganics India is committed to producing safe, effective, and cost-efficient products that comply with regulatory standards. The company has a significant presence across Karnataka and plans to expand its market reach to other states and countries.

The MoU outlines several key objectives. Medorganics India will be recognized as a doctoral study center for MAHE’s Ph.D. program, allowing doctoral candidates to conduct their research in compliance with both institutions’ terms and regulations. Additionally, final-year students from MAHE’s M. Pharm. programs will have the opportunity to undertake industrial internships at Medorganics’ state-of-the-art manufacturing facility.

The collaboration will also facilitate translational research and the development of entrepreneurship. Both MAHE and Medorganics will enable their scientific staff to collaborate in areas such as formulation development, pharmacology of Ayurveda, phytopharmaceutical formulations, health supplements, dietary supplements, and nutraceuticals. Training of students and staff on advanced instrumentation, exchange programs for knowledge sharing, and conducting scientific studies of mutual interest are also part of this agreement.

Furthermore, MAHE’s faculty will provide training programs for trainees and participants delegated by Medorganics. Clinical trials on Medorganics products will be conducted at one of MAHE’s group institutions, with access granted to Kasturba Medical College and Kasturba Hospital, Manipal, for frequent visits related to clinical trials and technical discussions.

“This MoU marks a significant step in fostering collaborative research and training between academia and industry. We are excited about the opportunities this partnership will bring for our students and researchers,” said Dr. Raviraja N S, Chief Operating Officer Designate and Director of Planning & Monitoring at MAHE.

Dr. Giridhar P Kini, Registrar of MAHE, added, “Through this partnership, we aim to bridge the gap between academic research and industry requirements. It will provide a platform for our students and faculty to work on real-world challenges and contribute to the advancement of herbal and nutraceutical sciences.”

Mr. Pramod Hegde, Chairman & Managing Director of Medorganics India Pvt Ltd, commented, “We are delighted to collaborate with MAHE, a prestigious institution known for its excellence in education and research. This MoU will enable us to leverage MAHE’s expertise to enhance our product development and expand our market reach.”

Dr. Sharath Rao, Pro Vice Chancellor – Health Sciences at MAHE, stated, “This partnership aligns with our mission to advance health sciences through innovation and research. We look forward to working closely with Medorganics to develop cutting-edge products that can benefit society at large.”

This partnership marks a significant step forward in advancing research, education, and the development of innovative herbal and nutraceutical products. Both institutions are committed to leveraging their strengths to achieve common goals and contribute to the health and well-being of the community.

Staying true to its commitment to provide non-stop entertainment, Colors Kannada is excited to present another star-studded family drama, “NINAGAAGI.” The new show is set to air from May 27th at 8:00 PM, Monday through Friday, promising an emotional journey of two contrasting individuals.

In association with special partners, Sparsh Masala, Ullas Agarbathi and Bhima Jewellers, Colors Kannada brings to life the captivating story of Rachana and Jeeva. Rachana, portrayed by Divya Uruduga of Bigg Boss Kannada fame, is a Kannada film superstar with over 100 films to her credit. Trapped in a golden cage by her controlling mother, she has been pushed into making more films for financial gain. In contrast, Jeeva, played by television superstar Ritvik Mathad, is a single parent striving to provide a loving and secure life for his 6-year-old daughter, often telling her that her mom is a star in the sky.

The story takes a heartwarming turn when Jeeva’s daughter innocently accepts Rachana as her mother, setting the stage for a unique journey of love and connection between two people from vastly different worlds.

Prashanth Nayak, Business Head of Colors Kannada, shared his excitement on the new show: “We have always been presenting storylines of core family values before our audiences that involves family bonding. Ninagagi is a fresh experiment with its unique storyline of parental love that will involve many dramas and twists that enable the togetherness of two different people from the different worlds. Featuring superstars such as Ritvvik Mathad and Divya Uruduga in lead roles have justified our presentation of the story too. We are very confident that our audiences will receive Ninagaagi with massive response.”

Speaking on the association, Mr. Someshekar Patil, Managing Director, Ullas Agarbati said, “This partnership not only expands our horizons but also enriches the viewing experience for our audience. By incorporating the calming essence of our incense sticks into the show, we aim to deepen the emotional connection between viewers and the engaging story of Rachana and Jeeva. Together with COLORS Kannada, we look forward to bringing a sense of tradition and tranquility into every household.”

Mrs. Deeksha S Kumar, Managing Director, Sparsh Masala, said, “Sparsh Masala is proud to partner with the highly anticipated family drama ‘NinnaGaagi.’ This collaboration with COLORS Kannada offers us a unique opportunity to reach a wider audience and enhance their viewing experience. As the heartfelt story of Rachana and Jeeva unfolds, our spices will bring an added touch of authenticity to the culinary journeys of our viewers.”

Mr. Vishnusharan K Bhat, Managing Director, Bhima Jewellers, said, “This collaboration perfectly aligns with our shared values, as both Bhima Jewellers and COLORS Kannada are deeply committed to honoring our roots and traditions. As the heartfelt story of Rachana and Jeeva unfolds, Bhima Jewellers is proud to bring a touch of our rich heritage to the homes of ‘NinnaGaagi’ viewers. Together with COLORS Kannada, we celebrate the artistry and beauty that define our brand.”

“NINAGAAGI” is produced by Sri Jai Matha Combines, known for acclaimed shows like Nammane Yuvarani, Kannadathi, Bhagyalakshmi, and Lakshmi Baramma. The show features a stellar cast, including promising talents like Priyanka Kamath, Kishan Belagali, Vijay Koundinya, Siri Sinchana, and Punith Hegde. Directed by Sampruthvi, the visionary behind the successful show Nammane Yuvarani, “NINAGAAGI” is poised to captivate audiences.

To bring this engaging fiction closer to the audience, Colors Kannada will launch a comprehensive 360-degree marketing campaign, including Print, TV Ads, and pop-up ads on Wynk and Jio Saavn music apps. “NINAGAAGI” will also feature unique and extensive on-ground activities, such as public caricatures in shopping malls, forehead stickers to connect with home engineers, and social media contests with specially designed and crafted jewelry boxes as prizes. Additionally, the campaign will include bus branding and hoardings to ensure the show is ubiquitous.

Don’t miss this saga of love! NINAGAAGI premieres on May 27 at 8PM, Monday through Friday, exclusively on Colors Kannada and Jio Cinema.