West Bengal Cold Storage Association is the only active Association of Cold Storages in West Bengal. The 59th Annual General Meeting was held today at The Almond (Salt Lake)), Kolkata which was inaugurated by the Chief Guest – Sri. Becharam Manna, Hon’ble MIC Department of Agricultural Marketing Govt of WB; Dr. Pradip Kumar Mazumdar, Hon’ble MIC Department of Panchayat & Rural Development, Govt of WB and was attended by: Sri. Ashok Kumar Das, Special Secretary, Agricultural Marketing Govt. of WB; Sri. Rajesh Kumar Bansal, President of West Bengal Cold Storage Association; Sri. Sunil Kumar Rana, Vice President of West Bengal Cold Storage Association; Sri. Patit Paban De, Past President of WBCSA & many other eminent personalities.

On this occasion, Sri. Rajesh Kumar Bansal, President of West Bengal Cold Storage Association highlighted, “Considerable enthusiasm is observed among potato growers and around 4.6 lakh hectare land has been cultivated in current season. Despite occasional unfavourable weather condition production is expected to be almost the same like previous year. He estimated production of around 110 lakh ton potato in the current season; domestic consumption in West Bengal being 65 lakh ton, the balance stock need to be marketed outside the state. To ensure steady price and regular supply of potato in the market he requested the authorities to frame a system for release of the stored stock at a uniform rate of 12% each month during the unloading period. He recommended collection and analysis of pan India comprehensive data on cultivation, harvesting, storage & marketing for formulation of necessary action plan and monitoring the stock situation on a real time basis.”

Govt. initiative was suggested for farmers to maintain proper grading, curing and assortment; standardization on the above was also suggested. Since extension of storage period beyond November has become common experience for almost every year it was requested by him that the quantum of additional rent for extended storage period need to be included in the notification for periodical rent Revision.

In view of the periodical rise in input cost and cost of capital for cold storages, demand was placed for raising cold storage rent at par with rent in other potato producing states where current rate is Rs.230/- to Rs.270/- per quintal. He mentioned that cold storage rent was not revised by the Govt despite the Expert Committee recommendation for revision of cold storage rent to Rs 190 & Rs 194 for South & North Bengal respectively. He apprehended that operation of cold storages in the ensuing season may be hampered as store owners are unwilling to operate their units with the present rent structure.  Further, it was suggested that cold storage rent calculation should be based on 85% storage capacity instead of 100% storage capacity as utilization of 100% capacity is rarely experienced.

It was suggested that discussions on review of Cold Storage Act 1966 should include:

1. Duties of hirers in respect of quality of storable potato.
2. Simplification of process to be observed for disposal of potato stock left in store units after the end of storage season.
3. Extension of validity of cold storage license to five years.
4. Minimum volume of stock required in cold storage chamber for running the plant.

He laid special emphasis on industry-friendly business environment in the state and practice of simplified Rules & Regulations, Time-bound actions, Fair & logical dealing of issues concerning conduct of business.

Source: Press Release

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Honeywell (Nasdaq: HON) announced that Acelen Renewables has selected its Ecofining™ technology to help support the efficient production of a targeted 20,000 barrels per day of sustainable aviation fuel (SAF) and renewable diesel. The fuels will be processed at Acelen’s facility in Bahia, Brazil, from a blend of inedible seed and waste oils. With this agreement, Acelen Renewables becomes the 50th site to license Honeywell’s renewable fuels technology.

Honeywell’s Ecofining process, which was developed in collaboration with Eni SpA, offers a capital- and cost-effective solution for processing waste fats, oils and greases into renewable diesel and SAF. Blended with conventional jet fuel, the use of SAF can reduce greenhouse gas (GHG) emissions by up to 80% compared to conventional fossil fuels. Ecofining has been in use since 2013 for renewable diesel and 2016 for SAF production, making it a proven tool for helping to reduce carbon dioxide (CO₂) emissions, particularly in air travel.

Over the past two years, Honeywell has seen rapidly increasing demand for renewable fuels technologies, including Ecofining. This growth tracks with international decarbonization efforts—especially in air travel. Initiatives like the SAF Grand Challenge and SAF tax credit in the U.S. Inflation Reduction Act as well as the European Council’s ‘Fit for 55’ package have set in motion key drivers to expand SAF production, accelerating the energy transition and aviation’s journey to net-zero emissions.

“The dramatic growth in demand for renewable fuels technology illustrates that fuel producers are accelerating adoption of solutions to help meet ambitious decarbonization goals,” said Ken West, president and CEO of Honeywell Energy and Sustainability Solutions. “Our 50^th license is testament to Honeywell’s leadership in renewable fuels. The milestone follows back-to-back years of solution launches that harness ethanol and e-methanol—to round out one of the largest ranges of feedstock processing technologies on the market.”

Acelen Renewables joins a roster of companies around the world currently licensing Honeywell’s renewable fuels technology, including BP, CVR Energy, Diamond Green Diesel, Eni, Repsol, Total Energies, and World Energy. Of the 50 licenses, eight facilities are already in operation and more than 40 licensed plants are slated to be operational by 2030. The combined renewable fuels capacity of these plants when functioning to peak efficiency will exceed 500,000 barrels per day.

“The addition of Honeywell’s Ecofining process is essential for us to meet our goal of producing one billion liters of Renewable Diesel and Sustainable Aviation Kerosene (SAF) per year from 2026 onwards, which will make our company one of the largest biofuel producers in the world. Through our “fully sustainable” project: economically, socially and environmentally responsible, we will show the world Brazil’s full capacity to produce the fuel of the future,” said Marcelo Cordaro, COO of Acelen Renewables.

GHG reductions are based on LCA analyses conducted at Michigan Technological University under the direction of Dr. David Shonnard.

Source: Press Release

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Ashwin Sheth Group, a leading real estate developer, known for crafting luxury residential developments in Mumbai, launches “FERN”, the last and the ninth tower of the Sheth Vasant Lawns project in Thane. Sheth Vasant Lawns is sprawled across 7 acres of landscape with eight aesthetically designed towers, the property is already home to over 550+ happy families.

FERN at Sheth Vasant Lawns offers an exquisite selection of 2, 3 and 4BHK residences, as well as Jodi apartments with a 32-floor storey building. ‘FERN’ epitomises luxury, privacy and convenience within the secure confines of a gated community starting from 840 sq. ft at 1.57 cr onwards. FERN is Vastu Compliant and the project has maximum privacy with only four apartments per floor. The buyers will enjoy the views of Yeoor Hills and the city view.

As per recent surveys and reports, in the years 2022 and 2023, Thane is the most searched location for buyers to buy their dream homes. Thane, once considered a distant suburb of Mumbai, has undergone a remarkable transformation over the past decade. It is now a thriving city with its own distinct identity. Located in the north-eastern part of the MMR, Thane boasts excellent connectivity to Mumbai via the Eastern Express Highway and the Central Railway line. This connectivity has played a pivotal role in Thane’s real estate growth, making it an attractive destination for both residential and commercial developments.  A recent report by Savills India also pointed out that Thane witnessed a significant increase of three to eight per cent Year on Year (YoY) on account of consistent demand for completed as well as under-construction properties.

Commenting on the award-winning project, Mr Ashwin Sheth, Chairman and Managing Director of Ashwin Sheth Group, said “Building Thane-Platinum Belt was my dream and a vision to give the best to our home buyers with the ease of connectivity and nearby good infrastructure. Thane Platinum Belt has the best residential, retail, hospital and commercial development. Sheth Vasant Lawns was one of our first developments in Thane and we have successfully delivered eight towers. ‘FERN’, the newest and best addition to Sheth Vasant Lawns, is a testament to our unwavering commitment to redefining luxury real estate and delivering an exceptional standard of living for the discerning homebuyer. Through our projects in the Thane Platinum Belt, including Vasant Lawns, we endeavour to provide world-class services and bespoke amenities to address every need and fulfil every aspiration. We constantly seek to unlock that potential and usher in a bold new era of elevated urban living in the Thane”.

Commenting on the Launch FERN, Mr. Bhavik Bhandari, Chief Sales and Marketing Officer of Ashwin Sheth Group, said “With Vasant Lawns, we’ve successfully curated a blend of comfort and luxury for over 550+ happy families through strategic location and unparalleled amenities. The introduction of ‘FERN’ extends this legacy, offering an unmatched living experience. FERN isn’t just a new tower; it’s a symbol of modern living and a lucrative investment opportunity for NRI customers. We believe it will be a sought-after choice for homebuyers, renters, and those seeking a promising real estate investment in Thane.”

An impressive 40% of the Sheth Vasant Lawns property is dedicated to open green spaces. Incorporating 25+ best-in-class amenities, it provides boundless opportunities for recreation and relaxation, catering comprehensively to the diverse preferences of homebuyers. Nestled within Thane’s Platinum Belt, the city’s most coveted location, Vasant Lawns enjoys proximity to the vibrant Viviana Mall, offering a plethora of premium entertainment and retail options. Furthermore, its strategic location, just a few kilometres away from the esteemed Singhania School and the upcoming metro station, ensures unparalleled connectivity and convenience. The proximity to Jupiter Hospital offers residents expedient access to world-class healthcare facilities.

The Design Architect for FERN is P &T Consultants PTE LTD, Singapore and ACIPL. The Landscape Architect is Site Concepts International Pvt Ltd, Singapore and the RCC Consultant is J W Consultants LLP. ‘FERN’ embraces Biophilic design and spacious balconies, offering a peerless living experience and an exclusive urban retreat within the bustling cityscape. The expansive floor layouts, filled with natural light, optimise functionality while creating a sanctuary of comfort. With its contemporary design ethos, superior construction quality, and meticulously planned landscapes, ‘FERN’ by Ashwin Sheth Group sets a new benchmark in luxurious living.

Source: Press Release

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SECTOR GIN Unveils its Hibiscus & Peach Infused Gin

Impactsure Technologies, an Artificial Intelligence (AI) and Machine Learning (ML) powered document analytics SaaS company for Banks, Financial institutions and Enterprises, today announced the availability of its SURE (Secure Unified Responsive Engine) platform -based
SureMatch and SureXtract solutions in the Microsoft Azure Marketplace, an online store providing applications and services for use on Azure. Impactsure customers can now take advantage of the productive and trusted Azure cloud platform, with streamlined deployment
and management.

The system enables secure data extraction, processing and analytics. This helps users make accurate decisions and achieve better business outcomes, compliance, increased transaction volumes, and improved customer experiences. – The system can also handle various use cases such as trade documentation, invoices, accounts payable processing, customer onboarding, shipping and logistics documentation, compliance reporting, human resource documentation, supply chain documentation, manufacturing operations, contract management, ESG and many more. SureExtract, SureMatch, SureAutomate, and SureFlow have intuitive interfaces that can be easily integrated with ERP systems and existing workflows. These solutions streamline and automate complex document- based tasks that are usually labour intensive and error prone tasks resulting in reducing manual efforts by at least 80% and – reducing processing times of complex document-based workflows to just a few minutes.

Dharmarajan Sankara Subrahmanian, Founder & CEO of Impactsure Technologies, said, “Our commitment to global financial institutions and enterprises is highlighted by securing approval from Microsoft Azure Marketplace, emphasizing the quality and efficiency ingrained in Impactsure’s solutions. This achievement empowers Azure customers to effortlessly harness the advantages of the SURE platform. We anticipate leveraging the capabilities of the Azure platform to realize our business objectives, further solidifying our commitment to the global market.”

“Through Microsoft Azure Marketplace, customers around the world can easily find, buy, and deploy partner solutions they can trust, all certified and optimized to run on Azure,” said Jake Zborowski, General Manager, Microsoft Azure Platform at Microsoft Corp. “We’re happy to welcome Impactsure’s SURE to the growing Azure Marketplace ecosystem.”

The Azure Marketplace is an online market for buying and selling cloud solutions certified to run on Azure. The Azure Marketplace helps connect companies seeking innovative, cloud- based solutions with partners who have developed solutions that are ready to use.

Source: Press Release

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SECTOR GIN Unveils its Hibiscus & Peach Infused Gin

Guard Your Wallet: Security Tips for Republic Day Sale Shoppers

Ahead of the Republic Day long weekend, one hallmark of this time of year is the highly anticipated Sale Week. In the age of digital transformation, the trend of seasonal sales on e-commerce platforms has become incredibly popular, thanks to enticing deals on premium products.

To ensure a safe and hassle-free shopping experience this Republic Day, here are some tips from Sophos for navigating the virtual marketplaces for great deals.

1. Use an ad blocker – Advertisements are not only tracking your every movement and collecting enough information on your habits, but they are also a major source of malicious links and deceptive content on the internet. Not only is your browsing safer, but also faster and uses less bandwidth. Two of our favorites are Ad Block and Ghostery.
2. Avoid using one account on multiple services – When logging into an e-commerce site it is often tempting to use the “Sign in with Facebook” or “Sign in with Google” button. While it takes a few more minutes to create a new login, it will provide more privacy as you are not sharing all of the sites you shop at with these tech giants.
3. Use guest login when available – In addition to letting you use an account from other websites, many have an option to use a guest login rather than creating a new account. This is a great option if you don’t expect to need technical support or to do business on a recurring basis. Fewer passwords, fewer personal details, fewer problems if they get hacked.
4. Don’t save card details – Many e-commerce sites will default to storing your credit card information in your profile for your “convenience” (or their hope you’ll shop there again). They can’t lose what they don’t have, so tell them not to store your credit card unless it is absolutely necessary.
5. Use credit, not debit – All of us need to be wary of overspending during the season, but it is best to leave the debit card at home. Credit cards offer significantly more protection against online fraud, and you are in the power position in a dispute. You can simply not pay your bill while disputing the charge, rather than having criminals directly drain your bank account of your hard-earned cash.
6. Beware of direct messages via social media/chat apps – With modern generative AI technology it is almost trivial to create an entire fake online store and lure people to share their personal information and payment data with you. It’s safest to shop at established sites or those personally recommended to you by friends and family. Many unsolicited messages lead to data collection or theft.
7. Don’t click deals in email that look too good to be true or are from businesses you don’t have accounts from – these could be phishing emails hoping to bait you into clicking links to bogus, malicious web sites.

Online shopping during this Republic Day Sale Week can be a safe and convenient experience when approached with careful planning and awareness. By following these tips, you can ensure a smooth virtual shopping journey, allowing you to enjoy this seasonal sale week with joy and confidence.

Source: Press Release

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SECTOR GIN Unveils its Hibiscus & Peach Infused Gin

Appdome Extends Mobile Bot Defense Leadership

Sector Gin proudly unveils its latest creation – the Hibiscus and Peach Infused Gin. A marriage of botanical finesse and fruity allure, this artisanal gin promises a sensory experience like no other.

Crafted with precision and passion, our master distillers have meticulously combined the delicate essence of hibiscus blossoms with the sweet succulence of ripe peaches. The result is a libation that transcends the ordinary, inviting enthusiasts and connoisseurs alike to embark on a journey of flavour discovery.

Each sip reveals layers of complexity as the hibiscus imparts a floral symphony that gracefully intertwines with the juicy notes of perfectly ripened peaches. The Hibiscus and Peach Infused Gin is a testament to our commitment to innovation, quality, and the pursuit of unparalleled taste.

“We sought to redefine the gin experience by infusing it with hibiscus’s vibrant harmony and peaches’ natural sweetness. This creation celebrates botanical craftsmanship, inviting discerning palates to savour a symphony of flavours in every glass. As our consumers embraced our infused gins at events, we realized the potential to reach a wider audience by diversifying our offerings. The Hibiscus & Peach Infusion is just the beginning. We are committed to exploring and introducing more captivating flavours to elevate the gin experience.” says Bharat Bhagnani, Founder, Sector Gin. “

Beyond its exquisite taste, the bottle is a work of art – a visual testament to craftsmanship. The label, adorned with botanical motifs and hues inspired by the lushness of a blooming garden, previews the sensory delight held within.

The Hibiscus and Peach Infused Gin is poised to be a game-changer in spirits, appealing to those who appreciate the artistry and innovation behind a truly exceptional libation. Whether sipped neat, on the rocks or as the star ingredient in your favourite cocktail, this infusion promises a premium and unforgettable drinking experience.

At Sector Gin, we invite you to join us in raising a glass to the Hibiscus and Peach Infused Gin – a symphony of botanicals, a celebration of craftsmanship, and an ode to the extraordinary.

Source: Press Release

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Appdome Extends Mobile Bot Defense Leadership

6th Edition of The Real Woman Awards Successfully Concludes in New Delhi, Honoring Women in Construction

Appdome, the mobile app economy’s one-stop shop for mobile app defense, announced extensions to its groundbreaking MOBILEBot™ Defense product, making it fully portable to any web application firewall (WAF). These extensions save mobile brands millions of dollars, extend the useful life of existing WAF infrastructures and drive down the cost to extend bot defense to the mobile channel.

Appdome’s MOBILEBot Defense product is the industry’s only comprehensive anti-bot defense solution built-from-the-ground-up for mobile apps. It offers mobile brands multi-layered bot detection, intelligence and defense all in one solution, easily protecting the mobile channel from 100+ attack vectors including fake apps, weaponized apps, malware-controlled apps, bot attacks, credential stuffing, DDoS and account takeovers (ATOs). It requires no SDK, no coding, and no added servers to deploy, and is fully compatible with all coding languages and frameworks used in mobile app development. With the new line up of extensions announced today, Appdome’s MOBILEBot Defense product now works seamlessly with any WAF used in a mobile brand’s network.

“Most mobile brands have heterogeneous WAF environments or are looking to change, add or upgrade only part of their WAF environment,” said Tom Tovar, CEO and co-creator of Appdome. “By combining no-code, no-SDK and no-server value proposition with full portability for bot defense, brands now have the operational flexibility to extend bot defense to the mobile channel without forklift upgrades to the entire WAF environment.”

Unlike other anti-bot products, Appdome MOBILEBot Defense can be used with any cloud, hosted or on-premises WAF including Akamai WAF, Cloudflare WAF, Fastly WAF, F5 WAF, Radware WAF, AWS WAF and more. MOBILEBot Defense does not require an SDK, mobile app code changes or any servers and offers full support for all mobile languages and frameworks, including Obj-C, C+, Java, JS, C#, C++, Swift, Kotlin, Flutter, React Native, Unity, Xamarin, Maui, Cordova and more.

“In today’s challenging economic environment, everybody is looking to do more with less,” said Richard Stiennon, Chief Research Analyst, IT-Harvest. “Appdome’s breadth of threat signals and attack coverage and its ability to work with any WAF leveraging existing investment, coupled with its no-code, effortless delivery, method enables dev and cyber teams to automate the implementation of all required mobile app defenses, whether it be mobile anti-bot, mobile app security, anti-fraud, malware protection, or threat intelligence – all from a single platform. The best security solutions simplify.”

As part of its announcement, Appdome also released real-time visibility of bot attacks in its ThreatScope Mobile XDR. The new bot detection and analytics service allows mobile brands to measure, track, investigate, report, and respond to threats and attacks across the WAF infrastructure, providing SOC-class visibility into mobile bot attacks and threats with full drill-down on attacks against specific apps, devices, OSs, releases, and more, all without a separate analytics package, SDK or device agent.

“Portability and visibility offer a ton of financial advantages for brands with a significant or growing mobile app installed base,” said Chris Roeckl, chief product officer at Appdome. “Where other anti-bot products force developers into siloed offerings using SDKs that work only with the SDK vendor’s WAF. Appdome’s bot defense allows brands to preserve the existing WAF investment, unify visibility and response to bot activity across WAFs and solve bot defense and WAF infrastructure separately.”

Source: Press Release

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The Indian Micro Fertilizers Manufacturers Association Announces 4th National Crop Nutrition Summit to be Held in Mumbai

6th Edition of The Real Woman Awards Successfully Concludes in New Delhi, Honoring Women in Construction

The Indian Micro Fertilizers Manufacturers Association (IMMA), India’s premier manufacturers association is thrilled to announce the hosting of the 4th National Crop Nutrition Summit at the Jio World Convention Centre, Mumbai, on 2nd February 2024. This summit, themed “Enabling Innovation through Agri-Tech & Policy Dialogues” promises to be a landmark event featuring distinguished guests and speakers from different disciplines of the agriculture industry.

The 4th National Crop Nutrition Summit will convene thought/through leaders, policymakers, industry experts, and innovators to discuss the future of agriculture, focusing on sustainable nutrient management solutions, technological advancements, and policy support. The summit’s agenda includes keynote addresses, panel discussions, and interactive workshops, offering insights into the latest trends and best practices in the sector.

Dr. Rahul Mirchandani, President, IMMA said, “The 4th National Crop Nutrition Summit is not just an event; it’s a beacon for the future of agriculture in India. We are gathering the best minds to create a sustainable and technologically advanced roadmap for Indian agriculture. This summit will be a turning point in how we approach crop nutrition and farming sustainability.”

Key topics at the summit will cover the critical role of micronutrients in soil health, the integration of cutting-edge ag-tech in farming, and strategies for eco-friendly crop production. The event aims to set new benchmarks for the industry, influencing future agricultural practices and policies in India.

In addition to the informative sessions, the summit will offer numerous networking opportunities, allowing attendees to connect with industry peers and explore potential collaborations. It is an ideal platform for anyone involved in the agricultural sector to gain knowledge, share experiences, and contribute to the shaping of India’s agricultural future.

IMMA is committed to driving change towards more sustainable agricultural practices and believes this summit will be a catalyst for innovation and policy transformation in the sector.

For detailed information on the summit’s agenda, speakers, and registration details, please visit https://imma.co.in/

Source: Press Release

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6th Edition of The Real Woman Awards Successfully Concludes in New Delhi, Honoring Women in Construction

Sony unveils INZONE Buds, Truly Wireless Noise Cancelling Gaming Earbuds with the industry’s longest battery life, advised by Fnatic

In an era where the construction industry is witnessing an unprecedented shift towards gender inclusivity, the 6th Edition of The Real Woman Awards, held in New Delhi, stood out as a testament to this transformation. This prestigious event, marked by grandeur and significance, not only celebrated the achievements of women in the construction sector but also highlighted the evolving landscape of this traditionally male-dominated field.

The awards ceremony recognized the exceptional contributions of 25 women across various segments of the construction industry. These women, distinguished in fields such as architecture, interior design, landscape design, and green building consultancy, represent the vanguard of a new era in construction – an era defined by diversity, innovation, and sustainability.

The global construction industry has seen a gradual but steady increase in the participation of women. According to international labor statistics, women now make up a significant proportion of the construction workforce, bringing diverse perspectives and driving innovation. In India, the trend is similar, with more women entering the field, supported by government initiatives like ‘Beti Bachao, Beti Padhao’ and corporate policies promoting gender diversity. Such initiatives align with global studies showing that companies with diverse leadership are often more innovative and profitable.

The event was graced by luminaries of the construction world, including Ms. Mili Majumdar, Mr. Reza Kabul, Mr. Mukesh Jaitley, Ms. Sonali Rastogi, Dr. Nancy Juneja, Ms. Sangeeta Mehta, Ms. Shormishtha Ghosh, Mr. Lalit Dutt and more. Their presence and insights added depth to the proceedings, with speeches that not only celebrated the awardees’ achievements but also underscored the critical role of diversity in fostering innovation and sustainable development in construction.

A pivotal aspect of this year’s edition was the partnership with ISHRAE Shakti, where the collaboration MOU between ISHRAE and Real Woman Global Community was also signed to forge a long lasting impactful relationship. This collaboration underscores the collective endeavor to support and amplify the role of women in construction. It is through such synergies that the industry can create comprehensive support systems, including mentorship and networking opportunities, essential for nurturing the next generation of women leaders in construction.

The Real Woman Awards go beyond mere recognition; they are a vital part of a broader narrative advocating for change in the construction industry. These awards serve as a catalyst for discussion, policy advocacy, and the establishment of new benchmarks in the industry. They are a call to action, inspiring more women to pursue and excel in construction careers.

Vijay Dalwani and Sheetal Bhilkar, the founders, in their closing remarks, emphasized the event’s significance in promoting female leadership in the construction industry. They reiterated their commitment to continuing this tradition, aiming to inspire and empower more women to join and thrive in this sector.

As the event drew to a close, it was evident that The Real Woman Awards had successfully shone a spotlight on the critical and growing role of women in the construction industry, paving the way for a more balanced and dynamic future.

For more information on The Real Woman Awards and its impact on women’s empowerment in the construction industry, please visit the www.realwoman.in.

Source: Press Release

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Sony unveils INZONE Buds, Truly Wireless Noise Cancelling Gaming Earbuds with the industry’s longest battery life, advised by Fnatic

Qure.ai Partners with Project Data Sphere for Cancer Care Using AI

Sony has announced INZONE Buds, new truly wireless gaming earbuds packed with Sony’s renowned audio technology designed to help you win. INZONE Buds offers an immersive gaming experience for PC, mobile and console gameplay thanks to the personalized sound, unrivaled 12 hours of battery life, and low latency. INZONE Buds were born through a collaboration with the renowned esports team, Fnatic, who will celebrate 20 years of operation in 2024 and secured back-to-back international titles in the VALORANT Champions Tour this year. INZONE continues to elevate your PC and PlayStation gaming experience with enhanced audio realism.

1. Active noise cancelling and personalized spatial sound helps you stay on top

The Sony INZONE Buds redefine gaming audio with active noise cancellation and personalized spatial sound, ensuring you stay on top of your game. Immerse yourself in a world of precise directional cues and minimal background interference. With industry-leading technology and collaborative design, these wireless earbuds provide an unparalleled auditory experience, enhancing your competitive edge in the gaming realm.

2. Truly Wireless gaming earbuds with the industry’s longest battery life up to 12 hours on continuous usage

The Sony INZONE Buds redefine gaming audio with their wireless headset, boasting the industry’s longest battery life of up to 12 hours on continuous usage. Powered by a low-consumption L1 processor, these buds ensure extended gaming sessions without interruption. Quick charging features provide up to an hour of playtime with just a 5-minute charge, offering gamers unparalleled endurance for immersive and uninterrupted gameplay.

3. Reduced ear contact for increased comfort while gaming

Sony INZONE Buds prioritize comfort with a design that minimizes ear contact, allowing gamers to indulge in extended sessions without discomfort. The lightweight and truly wireless earbuds ensure a forgettable wearing experience, while the reduced contact enhances overall comfort. This thoughtful design choice caters to the needs of gaming enthusiasts, providing a comfortable and immersive environment for prolonged gaming sessions.

4. INZONE Buds only support 2.4 GHz wireless connection via USB Type-C dongle and Bluetooth LE Audio connection (codec: LC3)

The INZONE Buds exclusively support a 2.4 GHz wireless connection through a USB Type-C dongle, ensuring low-latency connectivity for gaming. Additionally, they are compatible with Bluetooth LE Audio using the codec LC3, optimizing energy-efficient wireless performance. Notably, traditional Bluetooth codecs, including SBC, AAC, aptX, and LDAC, are not supported, emphasizing the focus on specialized gaming connectivity for an enhanced audio experience.

5. The AI-assisted microphone helps you be heard in action

The AI-assisted microphone in Sony INZONE Buds ensures clear communication during gaming action. Integrating an advanced AI DNN algorithm crafted from over 500 million voice samples, it distinguishes and amplifies the user’s voice, standing out prominently against ambient sounds. This technology enhances in-game communication, allowing gamers to be heard with exceptional clarity, contributing to an immersive and engaging gaming experience.

6. Enhance precision with low latency

Sony INZONE Buds elevate gaming precision with low-latency connectivity. The USB Type-C dongle ensures a seamless, real-time gaming experience with latency under 30ms. Every millisecond counts, and this feature allows gamers to respond swiftly, stay ahead of the competition, and enjoy uninterrupted gameplay. The commitment to minimal latency enhances the overall gaming performance and responsiveness of the INZONE Buds.

7. Designed in collaboration with professional gamers to help you get the edge over your rivals

The Sony INZONE Buds are meticulously crafted in collaboration with professional gamers, specifically Fnatic Pro-Players, to elevate your gaming experience. This partnership ensures that the earbuds incorporate features and design elements approved by gaming experts, providing users with a competitive edge over rivals. From spatial sound precision to AI-assisted microphones, every aspect is fine-tuned for optimal gaming performance, making the INZONE Buds a trusted choice for those seeking victory in the gaming realm.

8. Access useful controls with a tap of your finger

The Sony INZONE Buds provide seamless control at your fingertips, enhancing the gaming experience. With customizable tap functions, users can effortlessly access vital controls with a simple touch. Whether adjusting in-game volume, managing music playback, or activating personalized settings through the INZONE Hub, intuitive touch controls offer convenience, ensuring a responsive and tailored gaming interface for an immersive and enjoyable gameplay.

9. Personalize your experience through the INZONE Hub software

Enhance your gaming journey with the Sony INZONE Buds by personalizing your experience through the INZONE Hub software. This intuitive platform allows users to customize sound and hardware settings, fine-tune game sound frequencies for heightened clarity, and assign tap functions for convenient control. With INZONE Hub, tailor your audio preferences to create a truly immersive and personalized gaming environment, elevating your overall gaming experience to new heights.

10. Better for the environment

INZONE is designed not only for an excellent gaming experience but also with the environment in mind. Sony is committed to using less plastic in its products and packaging. There is no plastic in our INZONE Buds packaging, which uses recycled materials 1. Recycled plastic is also used as the resin material for some parts of the headset body, the case and USB transceiver.

Source: Press Release

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Qure.ai Partners with Project Data Sphere for Cancer Care Using AI

D2C investment platform, GRIP Invest, appoints Ved Agarwal as CMO