Overview
This online digital marketing course gives you an in-depth understanding and advanced knowledge of the eight most important digital marketing domains and includes real-world projects and virtual simulations for gaining domain experience.
After you have completed this digital marketing online program, you have acquired the skill set of a Digital Marketing Specialist, validating your ability to lead digital marketing efforts in your organization.
Available Curriculum Languages:
- English (Student can ask queries in Hindi also for India)
Duration
- Recommended total course time: 60 hours
- Course time includes instruction, self-study/homework, practices and assignment.
Target Audiences Professionals in Other Language Platforms
- People who are working in Other platforms in IT and want to entry in Digital Marketing field to enhance their knowledge.
- The people who have interest in social media and to change their career in Digital Marketing.
Students
- Students who wish to extend their knowledge in Digital Marketing and interest in Social Media.
- This course is a suitable foundational class for computer science majors and non-majors alike, and when taught in sequencewith Digital Marketing.
Prerequisites
Required:
- Fundamental knowledge of html/css if they have will help to learn easily.
- Introduction
- Importance Of Digital Marketing
- How did Internet Marketing work?
- Traditional Vs. Digital Marketing
- Types of Digital Marketing
- Increasing Visibility
- Visitors’ Engagement
- Bringing Targeted Traffic
- Lead Generation
MODULE 2: ANALYSIS AND KEYWORD RESEARCH
- Market Research
- Keyword Research And Analysis
- Types Of Keywords
- Tools Used For Keyword Research
- Localized Keyword Research
- Competitor Website Keyword Analysis
- Choosing Right Keywords To The Project
- Analysis Market Condition And Opportunities
- Keyword Analysis on Google Keyword Planner Tool
- Pick The Right Keyword For Project
MODULE 3: SEARCH ENGINE OPTIMIZATION (SEO)
- Introduction To Search Engine Optimization
- How Did Search Engine work?
- SEO Fundamentals & Concepts
- Understanding The SERP
- Google Processing
- Indexing
- Crawling
- Search Engine Results Page (SERP) Report Generation
- Google Crawling and Indexing Status Checking
MODULE 4: ON PAGE OPTIMIZATION
- Domain Selection
- Hosting Selection
- Meta Data Optimization
- URL Optimization
- Internal Linking
- 301 Redirection
- 404 Error Pages
- Canonical Implementation
- H1, H2, H3 Tags Optimization
- Image Optimization
- Landing Page Optimization
- No-Follow And Do-Follow
- Creating XML Sitemap
- Robot.txt
- Create a Landing Page
- Implementation on Title Tag, Meta Description, Canonical Tag, Header Tag
- Optimization on Multi-Media file Optimization like Image, Videos, and Infographics
MODULE 5: OFF PAGE OPTIMIZATION
- Link Building Tips & Techniques
- Difference Between White Hat And Black Hat SEO
- Alexa Rank, Domain
- Link Acquisition Techniques
- Directory Submission
- Social Bookmarking Submission
- Search Engine Submission
- Article Submission
- Image Submission
- Video Submission
- Forum Submission
- PPT Submission
- PDF Submission
- Classified Submission
- Business Listing
- Blog Commenting
- Profile link creations
- Infographics Submission
- Search Engine Guidelines Based Backlink Creation on Landing Page
- The Increase of Link Juice Value
- Increase and Analysis Domain Authority & Page Authority Factor
- How To Avoid Spam Backlink
MODULE 6: SEO UPDATES AND ANALYSIS
- Google Panda
- Penguin
- Humming Bird Algorithm
- Google Penalties
- SEO Tools For Website Analysis And Optimization
- Competitor Website Analysis And Backlinks Building
- Backlinks Tracking, Monitoring, And Reporting
MODULE 7: LOCAL BUSINESS & GOOGLE MAPPING
- Creating Local Listing In Search Engine
- Google Places Setup (Including Images, Videos, Map Etc)
- Search Engine Visibility Reports
- Verification Of Listing
- Google Reviews
- Google My Business (GMB) How To Create
- How To Google My Business (GMB) Verify
- Maintain Brand and Reputation on Google My Business (GMB) Listing
- Search Engine Visibility Reports Preparation and Analysis
MODULE 8: GOOGLE ADWORDS OR PAY PER CLICK MARKETING (SEM)
- Google Adwords
- Introduction To Online Advertising And Adwords
- Adwords Account And Campaign Basics
- Adwords Targeting And Placement
- Adwords Bidding And Budgeting
- Adwords Tools
- Opportunities
- Optimizing Performance
- Ads Type
- Bidding Strategies
- Search Network
- Display Network
- Shopping Ads
- Video Ads
- Universal App Ads
- Tracking Script
- Remarketing
- Performance Monitoring
- Reports
- Google Ads Account Creation and Setup
- Right Keyword selection and Grouping on Google Keyword Planner Tool
- Campaign Setup, Performance monitoring, Analysis, and Implementation
- Set on Goal and Monitoring
- Weekly and Monthly Report Generation
MODULE 9: SOCIAL MEDIA OPTIMIZATION (SMO)
- Social Media Optimization
- Introduction To Social Media Networks
- Types Of Social Media Websites
- Social Media Optimization Concepts
- Hashtags
- How To Create Strong Profile Account On Social Media
MODULE 10: SOCIAL MEDIA MARKETING (SMM)
- Facebook Optimization
- Fan Page Vs Profile Vs Group
- Creating Facebook Page For Business
- Increasing Fans And Doing Marketing
- Facebook Analytics
- Face book Advertising And Its Types In Detail
- Creating Advertising Campaigns
- Payment Modes
- Introduction To Twitter
- Creating Strong Profiles On Twitter
- Followers, ReTweets, Clicks
- Conversions, HashTags
- LinkedIn Optimization
- What Is LinkedIn?
- Individual Profile Vs. Company Profile
- Branding On LinkedIn
- Marketing On LinkedIn Groups
- Structure of Post
- Post Template Creation
- Content Creation On Social Media Post
- Right Hashtag for your Post
- Analysis of Likes, Share, Comment, Followers, and Retweet
- Increase Brand Awareness
- Identify Target Audience and Convert Goal
- Report Generation on Post Reach
- Facebook Ads
- Campaign Setup, Performance monitoring, Analysis, and Implementation
- Right Target Audience Selection
- Set on Facebook Pixel Tag
- Set on Remarketing Tag
- Weekly and Monthly Ads Report Generation
MODULE 11: GOOGLE WEB ANALYTICS
- Getting Started With Google Analytics
- Navigating Google Analytics
- Real-Time Monitoring
- Audience
- Acquisition
- Traffic Sources
- Behavior
- Content
- Visitors
- Live Data
- Demographics
- Google Analytics Integrate On Website
- Analysis And Report preparation on weekly and Monthly
- Setup Goal And Monitoring
MODULE 12: WEBMASTER TOOLS
- Adding site and verification
- Setting Geo-target location
- Search queries analysis
- Filtering search queries
- External Links report
- Crawls stats and Errors
- Sitemaps
- Robots.txt and Links Removal
- HTML Suggestion
- Hands-on Lab
- Search Console Integrate On Website
- Website Error Identification and Rectification via Search Console
- Website URL submit on Search console
- Find and Fix Crawl Error
- Remove Spam Backlink on via Search Console