EaseMyTrip.com and Yas Island, Abu Dhabi – the leading leisure and entertainment destination in the Middle East region are teaming up to deliver an unparalleled travel experience. This innovative campaign features 30 of India’s top content creators engaging in thrilling challenges across Yas Island’s award-winning theme parks. These creators explore the destination’s exceptional attractions, while creating compelling content and facing challenges to inspire Indian travelers to explore the destination as a memorable experience.

By combining EaseMyTrip’s expertise in travel with Yas Island’s premier offerings, this partnership presents exclusive packages designed to elevate the Yas Island adventure.  Designed to offer an unforgettable journey blending excitement with adventure, the campaign is set to redefine destination marketing!

The “Greatest Of All Trips”, a unique, out of the box IP that was brought to life with two of the most renowned brands!

The challenges undertaken by the creators will be presented in an engaging episodic series on the YouTube page of Yas Island, which will inherently build audience interest, excitement and engagement over time. Each episode will showcase the participants’ originality, skills, and experiences as they navigate through Yas Island’s thrilling attractions, one activity at a time. The series will end with crowning one ultimate winner who would showcase exceptional content creation abilities, creativity, talent, problem solving skills and would best capture the essence of Yas Island’s world-class offerings. 

Adding star power to the campaign is celebrity host Sonu Sood, an acclaimed actor known for his significant contributions to Indian cinema and charitable efforts. Truly matching the superhero identity, his participation adds considerable prestige and appeal, enhancing the campaign’s reach and impact among Indian audiences. 

The series invites viewers on an exhilarating adventure through Yas Island’s four world-class theme parks: Warner Bros. World™ Abu Dhabi, Ferrari World Abu Dhabi, SeaWorld® Abu Dhabi, and CLYMB™ Abu Dhabi. Each episode features creators tackling thrilling challenges, offering an insider’s perspective on the parks’ most exciting rides. This immersive content provides potential visitors with a captivating preview of Yas Island’s diverse offerings, from adrenaline-pumping rides to luxurious experiences and nostalgic, family-friendly fun. The campaign also highlights Miral Destinations as a leading hub for IP-themed attractions, uniquely bringing together three iconic brands in one destination.

Commenting on the partnership, Mr. Rikant Pittie, Co-Founder, EaseMyTrip, said, “We are thrilled to join hands with Yas Island,. This partnership brings together EaseMyTrip’s expertise in travel bookings along with Yas Island’s entertaining attractions to deliver exceptional vacation opportunities for Indian travellers including families, couples, and adventure seekers. This campaign is designed to ignite imaginations, inspire wanderlust, and redefine travel, blending thrill with luxury in a way that’s truly extraordinary.”

Liam Findlay, CEO of Miral Destinations, commented, “Our partnership with EaseMyTrip marks a significant step in our mission to welcome more Indian visitors to Yas Island. We are confident that this collaboration will inspire and encourage families and adventure seekers to visit and create unforgettable memories and experiences that Yas Island is known for.