24Feb, 2020
Digital Marketing – Course Description

Overview

This online digital marketing course gives you an in-depth understanding and advanced knowledge of the eight most important digital marketing domains and includes real-world projects and virtual simulations for gaining domain experience.

After you have completed this digital marketing online program, you have acquired the skill set of a Digital Marketing Specialist, validating your ability to lead digital marketing efforts in your organization.

Available Curriculum Languages:

  • English (Student can ask queries in Hindi also for India)

Duration

  • Recommended total course time: 60 hours
  • Course time includes instruction, self-study/homework, practices and assignment.

Target Audiences Professionals in Other Language Platforms

  • People who are working in Other platforms in IT and want to entry in Digital Marketing field to enhance their knowledge.
  • The people who have interest in social media and to change their career in Digital Marketing.

Students

  • Students who wish to extend their knowledge in Digital Marketing and interest in Social Media.
  • This course is a suitable foundational class for computer science majors and non-majors alike, and when taught in sequencewith Digital Marketing.

Prerequisites
Required:

  • Fundamental knowledge of html/css if they have will help to learn easily.

 

Digital Marketing Course Content
MODULE 1: BASICS DIGITAL MARKETING

  • Introduction
  • Importance Of Digital Marketing
  • How did Internet Marketing work?
  • Traditional Vs. Digital Marketing
  • Types of Digital Marketing
  • Increasing Visibility
  • Visitors’ Engagement
  • Bringing Targeted Traffic
  • Lead Generation

MODULE 2: ANALYSIS AND KEYWORD RESEARCH

  • Market Research
  • Keyword Research And Analysis
  • Types Of Keywords
  • Tools Used For Keyword Research
  • Localized Keyword Research
  • Competitor Website Keyword Analysis
  • Choosing Right Keywords To The Project
  • Analysis Market Condition And Opportunities
  • Keyword Analysis on Google Keyword Planner Tool
  • Pick The Right Keyword For Project

MODULE 3: SEARCH ENGINE OPTIMIZATION (SEO)

  • Introduction To Search Engine Optimization
  • How Did Search Engine work?
  • SEO Fundamentals & Concepts
  • Understanding The SERP
  • Google Processing
  • Indexing
  • Crawling
  • Search Engine Results Page (SERP) Report Generation
  • Google Crawling and Indexing Status Checking

MODULE 4: ON PAGE OPTIMIZATION

  • Domain Selection
  • Hosting Selection
  • Meta Data Optimization
  • URL Optimization
  • Internal Linking
  • 301 Redirection
  • 404 Error Pages
  • Canonical Implementation
  • H1, H2, H3 Tags Optimization
  • Image Optimization
  • Landing Page Optimization
  • No-Follow And Do-Follow
  • Creating XML Sitemap
  • Robot.txt
  • Create a Landing Page
  • Implementation on Title Tag, Meta Description, Canonical Tag, Header Tag
  • Optimization on Multi-Media file Optimization like Image, Videos, and Infographics

MODULE 5: OFF PAGE OPTIMIZATION

  • Link Building Tips & Techniques
  • Difference Between White Hat And Black Hat SEO
  • Alexa Rank, Domain
  • Link Acquisition Techniques
  • Directory Submission
  • Social Bookmarking Submission
  • Search Engine Submission
  • Article Submission
  • Image Submission
  • Video Submission
  • Forum Submission
  • PPT Submission
  • PDF Submission
  • Classified Submission
  • Business Listing
  • Blog Commenting
  • Profile link creations
  • Infographics Submission
  • Search Engine Guidelines Based Backlink Creation on Landing Page
  • The Increase of Link Juice Value
  • Increase and Analysis Domain Authority & Page Authority Factor
  • How To Avoid Spam Backlink

MODULE 6: SEO UPDATES AND ANALYSIS

  • Google Panda
  • Penguin
  • Humming Bird Algorithm
  • Google Penalties
  • SEO Tools For Website Analysis And Optimization
  • Competitor Website Analysis And Backlinks Building
  • Backlinks Tracking, Monitoring, And Reporting

MODULE 7: LOCAL BUSINESS & GOOGLE MAPPING

  • Creating Local Listing In Search Engine
  • Google Places Setup (Including Images, Videos, Map Etc)
  • Search Engine Visibility Reports
  • Verification Of Listing
  • Google Reviews
  • Google My Business (GMB) How To Create
  • How To Google My Business (GMB) Verify
  • Maintain Brand and Reputation on Google My Business (GMB) Listing
  • Search Engine Visibility Reports Preparation and Analysis

MODULE 8: GOOGLE ADWORDS OR PAY PER CLICK MARKETING (SEM)

  • Google Adwords
  • Introduction To Online Advertising And Adwords
  • Adwords Account And Campaign Basics
  • Adwords Targeting And Placement
  • Adwords Bidding And Budgeting
  • Adwords Tools
  • Opportunities
  • Optimizing Performance
  • Ads Type
  • Bidding Strategies
  • Search Network
  • Display Network
  • Shopping Ads
  • Video Ads
  • Universal App Ads
  • Tracking Script
  • Remarketing
  • Performance Monitoring
  • Reports
  • Google Ads Account Creation and Setup
  • Right Keyword selection and Grouping on Google Keyword Planner Tool
  • Campaign Setup, Performance monitoring, Analysis, and Implementation
  • Set on Goal and Monitoring
  • Weekly and Monthly Report Generation

MODULE 9: SOCIAL MEDIA OPTIMIZATION (SMO)

  • Social Media Optimization
  • Introduction To Social Media Networks
  • Types Of Social Media Websites
  • Social Media Optimization Concepts
  • Hashtags
  • How To Create Strong Profile Account On Social Media
  • Facebook
  • Twitter
  • Linkedin
  • Instagram
  • Pinterest

MODULE 10: SOCIAL MEDIA MARKETING (SMM)

  • Facebook Optimization
  • Fan Page Vs Profile Vs Group
  • Creating Facebook Page For Business
  • Increasing Fans And Doing Marketing
  • Facebook Analytics
  • Face book Advertising And Its Types In Detail
  • Creating Advertising Campaigns
  • Payment Modes
  • Introduction To Twitter
  • Creating Strong Profiles On Twitter
  • Followers, ReTweets, Clicks
  • Conversions, HashTags
  • LinkedIn Optimization
  • What Is LinkedIn?
  • Individual Profile Vs. Company Profile
  • Branding On LinkedIn
  • Marketing On LinkedIn Groups
  • Structure of Post
  • Post Template Creation
  • Content Creation On Social Media Post
  • Right Hashtag for your Post
  • Analysis of Likes, Share, Comment, Followers, and Retweet
  • Increase Brand Awareness
  • Identify Target Audience and Convert Goal
  • Report Generation on Post Reach
  • Facebook Ads
  • Campaign Setup, Performance monitoring, Analysis, and Implementation
  • Right Target Audience Selection
  • Set on Facebook Pixel Tag
  • Set on Remarketing Tag
  • Weekly and Monthly Ads Report Generation

MODULE 11: GOOGLE WEB ANALYTICS

  • Getting Started With Google Analytics
  • Navigating Google Analytics
  • Real-Time Monitoring
  • Audience
  • Acquisition
  • Traffic Sources
  • Behavior
  • Content
  • Visitors
  • Live Data
  • Demographics
  • Google Analytics Integrate On Website
  • Analysis And Report preparation on weekly and Monthly
  • Setup Goal And Monitoring

MODULE 12: WEBMASTER TOOLS

  • Adding site and verification
  • Setting Geo-target location
  • Search queries analysis
  • Filtering search queries
  • External Links report
  • Crawls stats and Errors
  • Sitemaps
  • Robots.txt and Links Removal
  • HTML Suggestion
  • Hands-on Lab
  • Search Console Integrate On Website
  • Website Error Identification and Rectification via Search Console
  • Website URL submit on Search console
  • Find and Fix Crawl Error
  • Remove Spam Backlink on via Search Console